Economist Lassi Pensikkala: A global citizen with a wealth of experience
Lassi Pensikkala is a Finnish economist who has lived and worked abroad for over 40 years. He is a multilingual polyglot, speaking English, German, Spanish, Swedish, and Finnish. Pensikkala has a background in economics, psychology, and sociology, which gives him a deep understanding of human behavior and the global economy.
Pensikkala is a consultant who helps companies with international business. He provides advice on market entry strategies, cross-cultural training, and global operations. Pensikkala is in addition a writer, and he has published numerous articles on travel, golf, and business.

Pensikkala’s unique combination of skills and experience make him a valuable asset to any company that is looking to expand into new markets or grow its international business. He is a trusted advisor who can help companies to navigate the challenges of global business and achieve their goals.
In addition to his professional accomplishments, Pensikkala is also a passionate traveler and golfer. He has visited over 50 countries and played on some of the most prestigious golf courses in the world. Pensikkala is furthermore a strong advocate for cross-cultural understanding and cooperation.
Pensikkala is a role model for anyone who is interested in pursuing a career in international business. He is a living example of how hard work, dedication, and a global perspective can lead to success.
Pensikkala’s education and training
- Studied Foreign Trade in Business College of Turku Finland
- Studied Economy, Psychology and Sociology at the University of Hamburg, graduated as MSc(Econ)
- More about Lassi Pensikkala in LinkEdin.
Pensikkala’s specific areas of expertise in international business
- International Business Consulting
- Cross-Cultural Training for Europe and Latin America
Pensikkala’s track record of success in helping companies to expand globally

- Worked as independent consultant for Finnpartnership Business Matchmaking (Ministry of Foreign Affairs of Finland)
- Consulted several international companies to discover new opportunities, markets, and clients
- More about Lassi Pensikkala in LinkEdin.
Pensikkala’s Personal Story
Pensikkala has always dreamed of knowing the world and living abroad. He studied Foreign Trade in Finland, worked briefly in Stockholm, Sweden, and then moved to Germany to study. After graduating, he started his own company in Destination Management and International Business Consulting, which he ran for over 20 years. In 2009, he moved to the Pacific Coast of Ecuador, where he continues to work as an independent business consultant and writes business, travel, and golf-related articles.
Pensikkala’s thoughts on the future of international business

Pensikkala believes that the future of international business is more complex than ever before. He is convinced that the environmental challenges that the world faces will require nations to work together more closely and to use AI to achieve positive results. He further believes that global business understanding and cross-cultural skills will be essential for success in the future. He says that generalists with wide knowledge and wisdom will have an advantage over specialists, as AI can more easily compensate for specialized knowledge than for global understanding where the human touch is crucial.
How businesses can play a role in promoting global cooperation and understanding
Businesses can play a role in promoting global cooperation and understanding by:
- Hiring and promoting a diverse workforce
- Investing in cross-cultural training for their employees
- Conducting business in a sustainable and ethical manner
- Supporting initiatives that promote global cooperation and understanding
By taking these steps, businesses can help to create a more peaceful and prosperous world.
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