How To Attract Good Luck: 4 Secrets Backed By Research – Barking Up The Wrong Tree

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How To Attract Good Luck: 4 Secrets Backed By Research

Richard Wiseman, a professor of psychology at the University of Hertfordshire and the author of the bestselling book “Luck Factor,” conducted scientific research on luck. He studied over 1000 people and discovered that there are indeed individuals who are consistently unlucky. In this article, we’ll delve into his findings and insights on luck, moving away from notions of voodoo or magic crystals.


Richard Wiseman’s research revealed that lucky and unlucky people have different attitudes and behaviors that contribute to their respective experiences. Unlucky individuals tend to be more anxious, rigid, and focused on their own problems, which narrows their perception and limits their ability to recognize opportunities. On the other hand, lucky individuals are more open-minded, relaxed, and receptive to new experiences, enabling them to spot and seize chances that others may overlook.

One fascinating experiment Wiseman conducted involved a newspaper advertisement that offered participants a chance to win a large sum of money. He asked both lucky and unlucky people to count the number of photographs in the newspaper, and interestingly, the lucky individuals were more likely to notice a message stating, “Stop counting—there are 43 photographs.” In contrast, the unlucky individuals were too focused on counting and missed the message entirely.

Wiseman’s research suggests that luck is not purely a matter of chance, but rather influenced by our mindset and behavior. By adopting the attitudes and behaviors of lucky people, it is possible to enhance our own luck. So, if you’ve been feeling unlucky lately, there may be ways to shift your perspective and improve your fortune.

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This is very interesting indeed. Luck and personality are the most important factors to your success in business and career. Read the above article, it is ever green 🍀

Econ. Lassi Pensikkala
Business Consultant – Influencer
Studied Economy, Psychology and Sociology at the University of Hamburg

Speaks Five languages English German Spanish Swedish and Finnish


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Amer Experience Business Consulting Lassi Pensikkala

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About the destination expert
Lassi Pensikkala — With four decades in the travel industry, economist Lassi Pensikkala has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. He is polyglot and his experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise is built over 40+ years as the founder and operator of a destination management company in Germany, Europe and Latin America. He is the author of 37 Europe travel guides, 60 USA and 20 Latin America destination guides, and a growing collection of multilingual Travel Destination Magazines EN ES DE SE FI on AmerExperience.com. Learn more

By Lassi Pensikkala | Economist & Entrepreneur

Lassi Pensikkala is a Finnish travel expert, economist, and founder of AmerExperience.com. He lived in Sweden, 28 years in Germany and resides in Ecuador since 2009, publishing multilingual travel guides and international destination insights.

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