International Business Consulting Between Scandinavia and Latin America
Lassi Pensikkala is a Finnish economist and international business consultant based on the Pacific Coast of Ecuador. He helps companies from Scandinavia, Europe and Latin America identify reliable partners, evaluate opportunities and build trusted cross-border business relationships.
With more than four decades of international experience, he combines Nordic business culture, European structure and practical Latin American market understanding. Fluent in English, Spanish, German, Swedish and Finnish, Lassi supports companies with market entry, business matchmaking, purchasing agent services, due diligence and project coordination.
He is the founder of AmerExperience.com ↗ and SegurosAmer.com ↗, and the author of The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul.
Studied Economics, Psychology and Sociology at the University of Hamburg, Germany.
What Amer Experience Consulting helps with
• Market entry in Latin America and Europe
• Business matchmaking between Nordic and Latin American companies
• Purchasing agent services in Ecuador, Peru and Colombia
• Supplier and client verification
• Due diligence and background checks
• Cross-border project coordination
• Business communication in English, Spanish, German, Swedish and Finnish
Strategic Business Consulting Between Europe and Latin America
Amer Experience Consulting helps companies navigate cultural, commercial and operational differences between Nordic countries and Latin America. The objective is not only to identify opportunities, but to create practical and sustainable business relationships built on trust, communication and long-term thinking.
The consulting approach combines international business development, local market understanding and direct on-the-ground support in Ecuador, Peru and Colombia.
Unlike generic consulting firms, Amer Experience Consulting operates close to the market reality of Latin America while maintaining the structure, transparency and professionalism expected by Nordic and European companies.
Industries and business sectors
Amer Experience Consulting has experience and networks connected with:
• International trade and sourcing
• Health and insurance
• Tourism and hospitality
• Food and agricultural sectors
• Construction and infrastructure
• Export-oriented companies
• Nordic–Latin American business cooperation
• International events and trade fairs
Why Nordic companies need local presence in Latin America
Many companies underestimate the importance of local culture, communication styles, negotiation dynamics and relationship-building in Latin America.
A trusted local representative can help avoid misunderstandings, reduce operational risks and improve the quality of supplier, distributor and partner relationships.
For Nordic companies, local presence often means:
• Better supplier control
• Faster communication
• More reliable negotiations
• Improved cultural understanding
• Stronger long-term business relationships
Amer Experience Consulting acts as an on-the-ground bridge between Nordic expectations and Latin American business realities.
Purchasing agent services
Amer Experience Consulting supports Scandinavian and European companies with sourcing, supplier negotiations, quality control, cargo coordination and logistics follow-up in Ecuador, Peru and Colombia.
A trusted local presence helps reduce risks, improve supplier control and maintain product quality.
Services may include:
• Product sourcing and supplier evaluation
• Negotiation support
• Supplier visits and inspections
• Quality control follow-up
• Cargo coordination and logistics communication
• Supplier and customer verification
Finnpartnership and Finnish business cooperation
Lassi Pensikkala has collaborated with Finnish international business development initiatives and Nordic cooperation projects focused on commercial partnerships and long-term business development between Finland and Latin America.
He has served as Company Spotter for Finnpartnership ↗ in Ecuador, supporting business matchmaking and identifying opportunities for cooperation between Finnish companies and Latin American partners.
Read more:
• Finnpartnership Business Matchmaking ↗ – Finnish business partnership opportunities in Latin America
• European Commission Funding & Tenders Portal ↗ – European cooperation and project opportunities
The current focus is practical consulting, partner identification, sourcing support and cross-border business development.
International background
Lassi Pensikkala has worked internationally for decades between Finland, Sweden, Germany, Latin America and international travel and business industries worldwide.
His experience combines entrepreneurship, economics, international negotiations, multilingual communication and practical business operations across different cultures and markets.
The consulting work is supported by long-term international networks and collaboration with specialists in areas such as law, engineering, health, logistics, marketing and project coordination.
Languages and communication
Business communication and negotiations are available in:
• English
• Spanish
• German
• Swedish
• Finnish
This multilingual capability helps facilitate communication between European and Latin American companies and reduces misunderstandings in international cooperation.
Business and travel publications
Lassi Pensikkala is also the founder and editor of AmerExperience.com ↗, a multilingual travel and business publishing platform focused on international travel, tourism, wine travel, business insights and Nordic–Latin American perspectives.
Read more:
• Travel Destination Magazine ↗ – multilingual destination and travel insights
• Business Travel Magazine ↗ – business travel and international market insights
• Wine Travel ↗ – wine regions, gastronomy and slow travel experiences
Let’s build your next business bridge
Contact economist Lassi Pensikkala directly regarding international business opportunities, sourcing, partnerships, market entry and Nordic–Latin American cooperation.
Practical tools for business travelers
Modern business travel requires flexibility and fast decision-making. Delayed meetings, extended trade fair schedules and last-minute networking opportunities often create the need for additional hotel nights, local experiences or further arrangements during the trip itself.
For this reason, many experienced business travelers today increasingly use flexible online platforms to organize activities, transportation and premium experiences directly on the spot. Services such as Viator ↗ and GetYourGuide ↗ help travelers compare local experiences, business-friendly tours, executive activities, cultural events and premium leisure programs in different destinations worldwide.
For flights and hotels, flexibility, location and cancellation conditions have become increasingly important in modern business travel planning. Especially during major international trade fairs in Germany and other global business hubs, hotel demand can become extremely challenging. Many experienced travelers reserve accommodation early and often combine central business hotels with additional local transportation planning to optimize time efficiency during busy schedules.
Business travelers also increasingly combine meetings with cultural experiences, gastronomy, sporting events and premium leisure activities that help balance intense workdays with more relaxed local experiences.
For additional destination inspiration, travelers can also explore our
USA top 60 travel destinations ↗
covering cities, culture, gastronomy, outdoor experiences and premium travel ideas across multiple regions.
Lassi Pensikkala is an economist, international business consultant and entrepreneur with decades of experience in destination management, international business travel, trade fairs and cross-cultural business operations.
He founded and managed a successful destination management company in Germany serving more than 700 B2B clients from 55 countries, including airlines, international travel agencies and global tour operators. His company received recognition in the Finnish Travel Awards for destination management services.
Through his multilingual background and long international experience, he has worked extensively with executive travel programs, international trade fairs, premium destination experiences and business networking environments across Europe and beyond.