Nestled among the olive groves of northeastern Cadiz is Setenil de las Bodegas, a 12th-century town carved entirely out of the rock.
Until recently, economic hardships and lack of opportunities for young people meant this historic white pueblo (Setenil was one of the last strongholds of the Moorish Empire) was on the brink of collapse.
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Lassi Pensikkala — With four decades in the travel industry, economist Lassi Pensikkala has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. He is polyglot and his experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise is built over 40+ years as the founder and operator of a destination management company in Germany, Europe and Latin America. He is the author of 37 Europe travel guides, 60 USA and 20 Latin America destination guides, and a growing collection of multilingual Travel Destination Magazines EN ES DE SE FI on AmerExperience.com. Learn more
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By Lassi Pensikkala | Economist & Entrepreneur
Lassi Pensikkala is a Finnish travel expert, economist, and founder of AmerExperience.com. He lived in Sweden, 28 years in Germany and resides in Ecuador since 2009, publishing multilingual travel guides and international destination insights.
