Finland holidays: The joys of brutal but beautiful Eastern Lapland, where it reaches -30C in winter

Eastern Lapland in Finland, despite its extreme temperatures, draws tourists for winter adventures like skiing, snowboarding, safaris and Northern Lights tours. The region also caters to those interested in Indigenous Sámi culture and provides wellness activities like traditional Finnish sauna and ice-lake dips. Tourism, particularly in winter, is a significant part of Eastern Lapland’s economy and works towards sustainability through eco-friendly tours and supporting local businesses.

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