Lassi Pensikkala is a Finnish economist and international business consultant based in South America, specializing in market expansion and cross-cultural partnerships. With over 40 years of experience, he supports companies in Europe and Latin America through his firm, Amer Experience, offering services like product sourcing, legal support, and project management.
business international
International business is built on relationships, cultural understanding and long-term thinking. This collection brings together articles about global business, international trade, cross-cultural communication, market expansion, leadership and practical insights from more than four decades of international experience.
Whether you work with Europe, Latin America or global markets, these articles are designed to help entrepreneurs, executives and internationally minded professionals better understand today’s business environment.
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Planning Business Travel to Europe: Expert Insights from Economist Lassi Pensikkala
Lassi Pensikkala, an economist with extensive international experience, offers insights on planning successful business trips to Europe, drawing from his background in destination management and international business development. He emphasizes the importance of strategic planning, cultural awareness, and logistical coordination for corporate travelers from the U.S. and Latin America. Pensikkala highlights Europe’s diverse markets, vibrant innovation hubs, and excellent connectivity as key reasons to choose the continent for business travel. His comprehensive guide covers everything from itinerary planning and visa requirements to networking opportunities, ensuring a seamless experience for professionals.
Business: 10 Tips to Help You Create Professional Videos
10 Tips to Help You Create Professional Videos for Business Video is a powerful tool for businesses of all sizes. It can be used to promote products and services, engage with customers, and build brand awareness. But creating professional videos can be daunting, especially if you’re on a tight budget or don’t have a lot… Continue reading Business: 10 Tips to Help You Create Professional Videos
Helsinki to become a partner in the new Radical Health Festival Helsinki 2023
Helsinki strengthens its position as a city promoting health innovation by participating as a partner in the Radical Health Festival Helsinki, to be held in Helsinki in June. The Radical Health Festival Helsinki is a new European health festival to be held at the Helsinki Expo and Convention Centre (Messukeskus) from 12 to 15 June 2023.… Continue reading Helsinki to become a partner in the new Radical Health Festival Helsinki 2023
Business Success: I’m A Digital Entrepreneur From NYC, Living In The Dominican Republic – Here’s What I’ve Learned
I moved to Cabarete, a small beach town in the Dominican Republic, from bustling New York City as a recent college grad. Suddenly, I was out of the … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch… Continue reading Business Success: I’m A Digital Entrepreneur From NYC, Living In The Dominican Republic – Here’s What I’ve Learned
Helsinki renews its commitment to health innovation with the Radical Health Festival
Helsinki is the key capital for health innovation Helsinki renews its commitment to health innovation with the Radical Health Festival – Three years of investments have strengthened Helsinki´s position as a key capital for health innovation. In 2023, the city is innovating again and creating a pan-European health festival where international key players in digital… Continue reading Helsinki renews its commitment to health innovation with the Radical Health Festival
Business Success: SCIENTIFIC GAMES ANNOUNCES NEW LEADER OF GLOBAL HUMAN RESOURCES, DIVERSITY, EQUITY AND INCLUSION
Scientific Games has named Mona Garland, an experienced human resources leader, as the company’s Chief Human Resources Officer. 👋 Tips & Insider … Lassi Pensikkala selects interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert, has studied Economics, Psychology and Sociology at the University of Hamburg,… Continue reading Business Success: SCIENTIFIC GAMES ANNOUNCES NEW LEADER OF GLOBAL HUMAN RESOURCES, DIVERSITY, EQUITY AND INCLUSION
Business Success: Procurement’s Impact Rises with the Expanded Edition of SAP Preferred Success
👋 Tips & Insider News SAP Preferred Success for SAP Ariba solutions, expanded edition, empowers procurement leaders to rethink the status quo. Read … Lassi Pensikkala selects interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert, has studied Economics, Psychology and Sociology at the University of… Continue reading Business Success: Procurement’s Impact Rises with the Expanded Edition of SAP Preferred Success
Business Success: Millennial Money – Learn — don’t run — from your inner critic
👋 Tips & Insider News I can be so mean to myself. My inner critic roasts my actions like a political attack ad, with claims that are cruel, … Lassi Pensikkala selects interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert, has studied Economics, Psychology and… Continue reading Business Success: Millennial Money – Learn — don’t run — from your inner critic
Business Success: What Drives The University Of Michigan’s Entrepreneurial Success
👋 Tips & Insider News The University of Michigan in developing the next generation of startup founders and entrepreneurial-minded innovators that … Business Success: What Drives The University Of Michigan’s Entrepreneurial Success