🇪🇺 We catch up with James Asquith, CEO, Guinness World Record holder and big believer in the resilience of the travel industry in a post-pandemic world.
By Sarah Palmer • Updated: 19/09/2021 – 07:17
When I spoke to James Asquith, it sounded like he was walking, quickly, down a busy road. Several lifts were taken during the course of our conversation. I ask where he is right now. London. A rarity.
‘Catching up’ with James is no easy feat. CEO and founder of travel website Holiday Swap and a Guinness World Record holder, a quick scroll of James’s Instagram profile shows he isn’t someone who stays still for long enough to be caught up with.
While much of the world was at home for the start of 2021, James was celebrating his birthday in Dubai. Since then he’s been to Paris, Frankfurt and South Africa on business. We are just two weeks into the year.
An ‘education’ would probably be a better term for my chat with James. Just a couple of minutes into the call, it became apparent that this is an informed businessman with a clear vision and an insightful perspective that stretches beyond the realms of travel alone.
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Help the travel industry regenerate, protect workplaces and create new ones! Tourism has generated 20% of world employment since 2013. According to the latest data published by the World Travel and Tourism Council (WTTC), the tourism sector, with a representation of 10.4%, is one of the sectors with the greatest contribution to world GDP (Source: Economipedia)
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