Lassi Pensikkala, an economist and experienced expat from Finland, offers expertise in international business, cross-cultural insights, travel, and golf. With a background in economics, psychology, and sociology, he provides strategic insights for global markets and navigates cultural norms. His multilingual platform and advocacy for regenerative travel make him a valuable resource. Lassi also provides business consulting services and shares travel and golf articles, making him a versatile and knowledgeable guide in the intersecting worlds of business, travel, and golf.
Business
Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Evento de la industria forestal Pulp & Beyond 2024 es un lugar de encuentro eficiente, Helsinki Finlandia
El evento Pulp & Beyond 2024 se celebrará los días 10 y 11 de abril de 2024 en el Centro de Exposiciones y Convenciones de Helsinki, en Finlandia. El evento reunirá innovaciones en bioeconomía, productos, servicios y tecnologías, enfocándose en la sostenibilidad y la eficiencia. Contará con más de 200 expositores y ofrecerá conferencias sobre temas como cambio climático, políticas de la UE y crecimiento sostenible. El evento promoverá el networking y los negocios, con énfasis en la sostenibilidad y la simplicidad. Además, se ofrecerán oportunidades de emparejamiento y reuniones programadas.
THE VENE 24 BÅT BOAT SHOW: AN IMPORTANT EVENT FOR BOATERS AND THE BOATING INDUSTRY
The 53rd edition of the Helsinki International Boat Show, Vene 24 Båt, took place at the Helsinki Expo and Convention Centre Messukeskus. Featuring 400 boats and various programs, the event attracted 57,142 visitors and 314 companies. Despite challenges like decreased visitor turnout due to external factors and a public transportation strike, the event received positive feedback from participants. Boating and fishing enthusiasts made up the majority of visitors, with a notable increase in fishing interest compared to the previous year. Exhibitors expressed satisfaction with sales and overall event importance, with many already booking space for the following year.
Beyond negativity bias: Cultivating a growth mindset for business success
In today’s dynamic business landscape, staying positive is vital for resilience and growth. Economist Lassi Pensikkala highlights the impact of negativity bias and offers strategies for cultivating a positive mindset, including embracing a growth mindset, practicing gratitude, and surrounding oneself with positive influences. Effective leadership is also crucial in uncertain times, with an emphasis on managing ego, embracing courage over comfort, and practicing caring transparency. Prioritizing mental health and the power of positivity in action are further explored, underscoring their significant impact on organizational effectiveness. By prioritizing individual and organizational well-being, a thriving and adaptable culture can be fostered, propelling success in the face of uncertainty.
Finland will become the first country in the world to get rid of all school subjects – The current state
In 2024, Finland’s education system continues to excel with Phenomenon-Based Learning (PBL) at its core. PBL has evolved to emphasize digital skills, sustainability, and peer learning while embracing authentic assessments. Challenges persist, including the need for teacher training and resource flexibility. The recent 11th SYMPO 2024 conference and available PBL learning resources further underscore its significance. With ongoing discussions on integration and inclusivity, PBL remains a crucial innovation shaping Finnish education for the 21st century.
News and Headlines – Amer Experience
Lassi Pensikkala, an international travel influencer, seasoned golfer, and business expert, curates and provides multilingual news content on his platform, AmerExperience.com. With over 10,000 articles exploring travel, golf, and international business sectors, Pensikkala uses his extensive knowledge from various lived experiences and education to enrich his readers’ understanding. Fluent in five languages, he effectively communicates with diverse readers, helping them stay informed and inspired. His insights and expertise, framed by a background in economics, psychology, and sociology, make the platform an informative and thought-provoking resource.
Finland’s incredible education system | The listening post as Lassi Pensikkala, economist from Finland
The Finnish education system focuses on building critical thinkers prepared for the AI-driven future. The emphasis on media literacy empowers students to analyze information across disciplines, fostering adaptability, responsible AI engagement, and trust in AI. Finland’s investment in basic education and media literacy not only navigates present information overload but also shapes responsible and proactive participants in the AI-driven world. As an economist, I value Finland’s media literacy program for its societal impact and hope other countries will follow suit to prepare for the challenges of the 21st century.
Finland in Latin America: Stepping into new opportunities with cultural savvy – Case study Ecuador
Finnish businesses eyeing Latin America encounter a dynamic terrain blending diverse cultures, business landscapes, and regulatory nuances. With over 650 million people and a $6 trillion GDP, the region offers ample potential for sectors like cleantech, renewable energy, forestry, infrastructure, and digital solutions. However, navigating this realm demands a keen understanding of cultural and business intricacies. Building successful cross-cultural partnerships in countries like Ecuador requires adapting to local communication styles, embracing flexibility, and investing in long-term commitment. Leveraging local expertise and tailored business programs can assist Finnish companies in navigating Latin America’s complexities with confidence.
AmerExperience.com: Navigating the Global Landscape of Travel, Golf, and Lifestyle
AmerExperience.com, founded by Lassi Pensikkala, is a multifaceted platform catering to a global and diverse audience with interests in travel, golf, and lifestyle. It is distinct in its multilingual content, bridging language barriers, and its offering of travel guides, golf resources, and business consulting services. Further expanding into the realms of fashion and health, it provides insights and access to international products and services. The platform also highlights Nordic heritage and culture. Moreover, it offers promotions, daily deals, and free, curated magazines to keep users informed and engaged, thereby establishing itself as a comprehensive digital oasis.
Researchers in Finland develop sustainable alternative to leather and synthetic leather
VTT Technical Research Centre of Finland has developed sustainable mycelium leather with properties similar to animal leather, providing a robust, visually appealing alternative. This bio-based material doesn’t require additional support materials, and it can be colored and patterned. Using common bioreactors and fermentation technology, the patent-pending production process ensures scalability and constant quality while minimizing waste. This makes mycelium leather suitable for large-scale, roll-to-roll industrial processes, significantly reducing fashion industry’s ecological footprint. Although challenges like enhancing tear strength and abrasion resistance remain, VTT continues refining the leather to meet the fashion industry’s rigorous standards.