The Helsinki International Boat Show, Vene Båt, in collaboration with the John Nurminen Foundation, aims to showcase marine environmental efforts and promote responsible practices. The foundation focuses on preserving the Baltic Sea by addressing issues such as eutrophication and biodiversity loss. It seeks support through donations and encourages individuals to act responsibly. The event will take place from February 7th to 16th, 2025, at the Helsinki Expo and Convention Centre. This partnership aligns with the Helsinki Fair Center’s long-term commitment to economic, social, and environmental responsibility, striving for carbon neutrality by 2030.
Business
Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Team Finland at Expominas 2024: An opportunity for innovation and sustainability in Ecuadorian mining
Lassi Pensikkala recently participated in the “Breakfast and Mining Seminar” event hosted by the Embassy of Finland in Peru, Mining Finland, and other organizations at Expominas 2024 trade fair in Quito. The seminar highlighted the crucial role of sustainability in mining and promoted Finnish technology in Ecuador. The Finnish mining cluster, comprising universities, research organizations, technology providers, mines, and smelters, was showcased. Expominas 2024 offered Finnish companies a platform to exhibit their offerings and connect with potential partners and customers, strengthening the relationship between Finland and Ecuador for a sustainable and technologically advanced mining industry.
El Guayas ecuatoriano y otros enormes barcos partieron de Helsinki: “Una visita maravillosa”
El barco ecuatoriano Guayas y otros participantes en el evento The Tall Ships Race partieron de Helsinki. El Guayas, de la Armada de Ecuador, despertó interés en Helsinki. La tripulación espera regresar a Ecuador en octubre. El barco Guayas exhibe granos de cacao, un importante producto de exportación para Ecuador. La mitad de la tripulación tiene menos de 25 años, promoviendo la formación en navegación para jóvenes. Tras dejar Helsinki, los veleros se dirigen a Tallin para la próxima etapa de la competencia, con un total de aproximadamente un mes de duración. Participan 50 barcos y 1.200 navegantes de todo el mundo.
How finnish innovators Wärtsilä, Metso, and Vaisala thrive in international markets, across Latin America and inspire business leaders worldwide
This article highlights the success of Finnish companies Wärtsilä, Metso, and Vaisala in the global market, emphasizing their key factors for success and their impact in Latin America. Their focus on technological innovation, customer-centricity, cross-cultural management, and strategic global expansion serves as a blueprint for international success. Drawing from extensive experience, the author believes these principles are universally applicable for businesses worldwide, offering practical tools for achieving long-term success in the competitive international landscape. The article provides valuable lessons for aspiring global leaders and emphasizes the practical application of these insights.
Finland in XVII Expo Conference Expominas, Quito Ecuador
Por favor, sean invitados al 𝗫𝗩𝗜𝗜 𝗘𝗫𝗣𝗢 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗜𝗔 𝗘𝗫𝗣𝗢𝗠𝗜𝗡𝗔𝗦 y seminario de negocios mineros del 10 al 12 de julio de 2024 en Quito, Ecuador. Una excelente oportunidad para conocer más sobre las empresas finlandesas y sus avances en minería sostenible. Saludos Economista Lassi Pensikkala, consultor externo de Finnpartnership en Ecuador. Para obtener más información, visite http://hjbecdachferias.com/. #innovacionminera #tecnologiaminera #mineriasostenible #b2b #ecuador #finlandia
Navigating the hierarchies: Decision-making dynamics in Latin American vs. European business cultures
Latin American and European business cultures exhibit stark differences in decision-making structures. Latin America’s centralized decision-making stems from its historical hierarchical systems and collectivist culture, while Europe’s decentralized approach reflects its industrialization and emphasis on individualism. In Latin America, centralized and hierarchical organizational structures prevail, while Europe favors decentralized models. Legal and economic factors also contribute to these disparities. To succeed in Latin America, building personal connections and understanding local nuances are crucial. Latin America offers diverse business opportunities across sectors like mining, technology, agribusiness, renewable energy, infrastructure, and healthcare, requiring an understanding of cultural nuances and business etiquette.
Ministros de Salud de Finlandia y Baviera inaugurarán el Festival de Salud Radical Helsinki 2024
El Radical Health Festival Helsinki 2024, un evento clave en la innovación en salud, será inaugurado por las ministras Sanni Grahn-Laasonen y Judith Gerlach el 21 de mayo a las 5:30 pm. El festival contará con la participación de expertos y líderes en salud, incluyendo colaboradores europeos como la Ciudad de Helsinki y la Sociedad Europea de Cardiología. El evento promueve la innovación y el diálogo en el sector de la salud global. Para más información, visita amerexperience.com
Top-Internationaler Unternehmensberater in Ecuador: Ein Tor nach Lateinamerika mit dem Diplom-Kaufmann Lassi Pensikkala
Unternehmensberater in Ecuador: Für deutsche Unternehmen, die eine Expansion nach Lateinamerika ins Auge fassen, bietet Lassi Pensikkala, ein erfahrener internationaler Geschäftsberater, eine unschätzbare Unterstützung. Mit seinem tiefen Verständnis der einzigartigen Geschäftslandschaft Ecuadors und seiner Expertise im Brückenbau zwischen europäischen und lateinamerikanischen Märkten macht er den Einstieg in dieses vielfältige Land vielversprechend. Seine interkulturelle Kompetenz und Zusammenarbeit mit Unternehmen in ganz Europa und Lateinamerika garantieren erfolgreiche und nachhaltige Expansionen für europäische Unternehmen.
The significance of business mentors in entrepreneurship by economist Lassi Pensikkala
In the world of entrepreneurship, business mentors play a crucial role by offering guidance, industry knowledge, and emotional support to aspiring business owners. They share practical wisdom, provide access to valuable networks, and help entrepreneurs navigate the challenges of establishing and growing a successful business. Mentors also offer motivation and impart experiential knowledge that goes beyond formal education. Their impact is transformative, as the mentor-mentee relationship is symbiotic, leading to the personal and professional growth of both parties. Aspiring entrepreneurs are encouraged to seek out these partnerships to confidently navigate their entrepreneurial journey.
AI in content creation: Implications for search engines
Lassi Pensikkala, an experienced economist and polyglot, emphasizes the transformative impact of AI in content creation. While AI democratizes content generation, human expertise remains essential for quality. Search engines’ efforts to combat AI-generated spam can inadvertently penalize ethical AI use. Pensikkala calls for nuanced policies that discern between low-quality AI spam and high-quality AI-enhanced content. He advocates for transparency from both content creators and search engines, promoting a balanced and supportive digital ecosystem. He urges search engines to review their policies, recognizing the synergy of AI and human input. Ultimately, he emphasizes the need for policy adaptation in the evolving technological landscape.