Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business” | Viator Partner Resource Center

Amer Experience Creator Utilizes Viator Widgets To Capitalize On A “New Type Of Travel Business”
Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”

Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”
Aug 10, 2021 | Travel Content Partners

“The most difficult part of traveling is to know what to do”
Creator Lassi Pensikkala curates experiences for travelers all over the world on his webpage Amer Experience.

Lassi has been in the travel business since 1984, working primarily with group business travel in Germany before moving to Ecuador in 2009. He started his current business Amer Experience in early 2019. 

Early on, Lassi made the decision to exclusively sell experiences on his site. He says that there is far more competition selling flights and hotels and many clients will just book it themselves. Lassi says, “What people really need is to know what to do once they get there, that is the problem I solve for them.”

Founding his company only weeks before the pandemic began, Lassi remains optimistic about what he calls a “new form” of travel business. An emerging form of business where smaller companies are able to reach more people through a variety of methods, Lassi’s favorite being Search Engine Optimization.
Lassi relies heavily on SEO, social media marketing, emails and Google Adwords to gain new site visitors. Making adjustments and updating his blogs daily, he is always striving to stay ahead of the trends.

— Read the complete article on

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International Travel, Business, And Marketing Expert Lassi Pensikkala
International Travel, Business, and Marketing Expert Lassi Pensikkala


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By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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