Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”
Aug 10, 2021 | Travel Content Partners
“The most difficult part of traveling is to know what to do”
Creator Lassi Pensikkala curates experiences for travelers all over the world on his webpage Amer Experience.
Lassi has been in the travel business since 1984, working primarily with group business travel in Germany before moving to Ecuador in 2009. He started his current business Amer Experience in early 2019.
Early on, Lassi made the decision to exclusively sell experiences on his site. He says that there is far more competition selling flights and hotels and many clients will just book it themselves. Lassi says, “What people really need is to know what to do once they get there, that is the problem I solve for them.”
Founding his company only weeks before the pandemic began, Lassi remains optimistic about what he calls a “new form” of travel business. An emerging form of business where smaller companies are able to reach more people through a variety of methods, Lassi’s favorite being Search Engine Optimization.
Lassi relies heavily on SEO, social media marketing, emails and Google Adwords to gain new site visitors. Making adjustments and updating his blogs daily, he is always striving to stay ahead of the trends.
— Read the complete article on partnerresources.viator.com/travel-content/amerexperience-case-study/
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