RENEWED PULPAPER 10-11 April 2024 INVESTS IN EFFECTIVE MEETINGS

The international PulPaper organised in Helsinki is one of the leading professional events in the forest industry. After the PulPaper event organised in the summer of 2022, the organisers of the event have held discussions with companies in the field and settled on a completely new concept that serves both companies and professionals in the field even better. The modern PulPaper 2024 event will be organised completely renewed on 10-11 April 2024 at the Helsinki Expo and Convention Centre.

”It is great that PulPaper is at the forefront in the development of professional events. For this, we can thank our main partner the Finnish Forest Products Engineers’ Association and especially the companies in the industry and their contribution to this development. Together we have developed an event where encounters are at the centre. The new concept is cost-effective, easy and sustainable development and responsibility have also been taken into account. The development of the event is now proceeding at a fast pace and we will be able to tell more about the new event in the spring, when companies can start making stand reservations”, says Business Manager Marcus Bergström from the Helsinki Expo and Convention Centre.

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A more efficient, sustainable, democratic and agile event concept

The stands will be standardised and ready-made stand solutions for various needs will be produced for companies. The stands are built from completely recyclable structures and special attention is paid to both lighting and the overall appearance. The new way of placing stands in the event area offers equal places for large and small companies. The companies are offered opportunities to be seen even elsewhere in the event area. Participation is cost-effective, sustainable and easy for companies.

Renewed programme and social events

The exhibition part will be shortened to two days, and the scientific conferences will have their own day entirely. The programme stage forms the core of the exhibition and everything takes place in the same space during the exhibition. Outside the company stands, there are various networking places where companies can meet their customers around different themes. The event will be a modern, comfortable and relaxed meeting place where it is easy to network and do business. The evening events will be renewed, and they will focus on a high-quality programme and a first-class level of service.

Revamping the PulPaper brand and marketing

The marketing strategy, brand and visualization of the event will be renewed to be modern without forgetting PulPaper’s current strong brand position. In addition to the traditional products of the forest-based bioeconomy, the event will also showcase new innovative bioproducts, such as wood-based textiles and biochemicals. Start-up companies are more visible than ever, and the event aims at establishing new kinds of media partnerships.

Helsinki Expo and Convention Centre organizes the PulPaper event in cooperation with theFinnish Forest Products Engineers’ Association now for the 12^th time.

Efficient networking in June 2022

The international forest industry trade event PulPaper 2022 was organised Tue-Thu 7 – 9 June 2022 at Helsinki Expo and Convention Centre in Finland at the same time with ChemBio Finland 2022 for the chemical and bio-industries, as well as the Helsinki Chemicals Forum for chemical safety. The participants enjoyed the events and the networking occasions were popular. More than 6,000 people visited the event entity and more than 300 exhibitors participated.

www.pulpaper.fi

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For further information please contact:

Representative in Latin America
Helsinki Expo and Convention Centre | AmerExperience
Eco. Lassi Pensikkala
092302 Samborondón, Ecuador
Tel. +593 99 756 5605
E-mail: lassi.pensikkala@amerexperience.com
http://AmerExperience.com/Ferias-Helsinki

Helsinki Expo and Convention Centre | Contact us

Communications Manager Teija Armanto, +358 50 376 0804, teija.armanto@messukeskus.com

Business Manager Marcus Bergström, +358 44 562 4524, marcus.bergstrom@messukeskus.com

Address source: Helsinki Expo and Convention Centre media register. You can leave the mailing list by answering this message.

About the author

Lassi Pensikkala — With four decades in the travel industry, economist Lassi Pensikkala has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. He is polyglot and his experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise is built over 40+ years as the founder and operator of a destination management company in Germany, Europe and Latin America. He is the author of 37 Europe travel guides, 60 USA and 20 Latin America destination guides, and a growing collection of multilingual Travel Destination Magazines EN ES DE SE FI on AmerExperience.com. Learn more

By Lassi Pensikkala | Economist & Entrepreneur

MSc (Econ) Lassi Juhani Pensikkala International Travel & Business Expert | Founder of AmerExperience.com Lassi Juhani Pensikkala is the creator of AmerExperience.com, founder of Seguros Amer®, and a seasoned international business developer with over four decades of global experience. Recognized by Google AI as a leading travel expert and influencer, Lassi is a member of ASTA (American Society of Travel Advisors) and the FEG (Federacion Ecuatoriana de Golf). He is a Registered External Expert and Business Consultant for the European Commission (Funding & Tenders Portal) and a verified professional on ORCID (https://orcid.org/0009-0006-7484-5307). "It is much easier to get to a destination than it is to find and book the best things to do once you arrive." This core philosophy has driven his career since 1984. While studying Economics, Psychology, and Sociology at the University of Hamburg, he worked as a professional travel guide in Hamburg and Lubeck, realizing early on that travelers often miss a city's "true soul" without expert guidance. Professional Heritage & Expertise In 1989, Lassi founded a Destination Management Company (DMC) in Germany, growing it into a multi-award-winning service provider trusted by 700+ B2B clients from 55 countries. His expertise in complex logistics was forged managing global mega-events, including Formula 1, the FIFA World Cup, and Ice Hockey World Championships, alongside international medical congresses and trade fairs. Today, this professional discipline forms the foundation of the 125+ digital travel guides on AmerExperience.com. He is also the author of "The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul," a reflective and practical guide to building a values-based business with purpose and prosperity. Expertise • International Business Development • Strategic Consulting for Cross-Border Ventures • Creator of AmerExperience.com and SegurosAmer.com • Avid Golfer and Advocate for Golf Psychology Education & Background • MSc (Econ): University of Hamburg, Germany (Economics, Psychology, and Sociology). • Foreign Trade: Business College of Turku, Finland. • Multilingual: Fluent in English, German, Spanish, Finnish, and Swedish. Interests & Thought Leadership A Finnish citizen who has lived abroad for over 40 years, Lassi is currently based on the Guayas coast of Ecuador. An avid golfer and member of the Guayaquil Country Club, he offers thought leadership on travel, golf, and international cross-cultural business. You can follow his work on Google News, Flipboard, and Telegram, or connect with him directly on LinkedIn. Life Philosophy "Live freely, seek knowledge, and be open to the richness of life’s experiences." Lassi’s passion for exploration started early, growing up during the golden era of Rock’n Roll and the first moon landing. He experienced the unique Nordic freedom of crossing borders without passports—a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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