Article by Soumitra Dutta in Harvard Business Revue
Contents hide • ocultarThe CEO of a global technology firm was invited to lecture at a local university on the future of the internet
After his presentation, a student in the audience asked him for his views on network neutrality: the idea that internet service providers shouldn’t base their prices on the content their customers access. The CEO answered candidly, arguing in favor of price discrimination based on content; there was an engaging exchange; and he left satisfied with his visit.
Little did he know that, in the coming days, his semiprivate comments would enter a very public realm—the blogosphere—unleashing a storm of controversy around him and his company. (For confidentiality, names have not been revealed.)
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Harvard Business Review Managing Yourself: What’s Your Personal Social Media Strategy?
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