Managing Yourself: What’s Your Personal Social Media Strategy?

Article by Soumitra Dutta in Harvard Business Revue


The CEO of a global technology firm was invited to lecture at a local university on the future of the internet. After his presentation, a student in the audience asked him for his views on network neutrality: the idea that internet service providers shouldn’t base their prices on the content their customers access. The CEO answered candidly, arguing in favor of price discrimination based on content; there was an engaging exchange; and he left satisfied with his visit.

Little did he know that, in the coming days, his semiprivate comments would enter a very public realm—the blogosphere—unleashing a storm of controversy around him and his company. (For confidentiality, names have not been revealed.)

Harvard Business Review always has the latest news and the best of journalism. Read here the full story:

Harvard Business Review Managing Yourself: What’s Your Personal Social Media Strategy?

 


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