Jättifirma Amazonin Ruotsin valloitus on alkanut hitaasti, mutta lopputulos on vääjäämätön – Konsultti: “Yhtiön tuloon pitää suhtautua pelonsekaisella kunnioituksella” | Yle Uutiset | yle.fi

Amazon Ruotsi

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1. Ruotsissa aloittanut Amazon panostaa nettimainontaan ja tunnustelee markkinoita.

2. Amazon Ruotsi – Tilaa tästä

3. 100 BESTSELLERS -🇺🇸 USA Business Products on Amazon

Ruotsissa aloittanut Amazon panostaa nettimainontaan ja tunnustelee markkinoita.

Laajentuminen Pohjoismaissa edellyttäisi lisää varastoja.

Amazonin menestys perustuu valtavaan valikoimaan, tehokkaaseen jakeluun ja asiakasdatan keruuseen. Työntekijä ajelee Amazonin logistiikkakeskuksessa Saksassa, josta tavaraa tulee Suomeenkin. Kuva: Friedemann Vogel / EPA
HANNELE MUILU
20.2. 05:40
•
Päivitetty 22.2. 11:57

“Mustekala tuulikaapissa”, Asiakkuusmarkkinointiliiton toimitusjohtaja Jari Perko sanoo Amazonista.

Mustekalalla on 8–10 lonkeroa, mutta Amazonilla on Perkon mukaan satoja. Lonkeroissa on hermosoluja, joilla tursas kerää tietoa ympäristöstä.

Suomen vinkkelistä Amazon kolistelee Ruotsiin tultuaan tuulikaapissa, ei vielä olohuoneessa. Suomalaisilla kauppiailla on aikaa varautua.

Amazon avasi Ruotsissa verkkokaupan lokakuun lopussa. Alun hypen jälkeen verkkojätin ympärillä on ollut ruotsalaismedioiden mukaan hiljaista. (siirryt toiseen palveluun) Myyntilukuja ei tiedetä.

Business Consulting Groupin tuoreen analyysin mukaan Amazonista tulee 5–10 vuodessa Ruotsiin suosituin verkkokauppa (siirryt toiseen palveluun). Ratkaisevaa on selvityksen mukaan massiivinen tarjonta. Amazonilla on esimerkiksi 1000 kannettavaa tietokonetta kun vakiintuneella ruotsalaistoimittajalla on 150.

Dash Retail -konsulttiyhtiön toimitusjohtaja Markus Varsikko arveli aiemmin, että Amazon tulee Suomeen vuoden kuluttua Ruotsin avaamisesta. Varsikko konsultoi yrityksiä, jotka haluavat yhteistyöhön Amazonin kanssa.

Voi mennä pitempään, Varsikko arvelee nyt. Kapasiteetin pitää ensin kasvaa Ruotsissa. Hänen mukaansa Amazon saattaa mennä Tanskaan ja Norjaankin ennen Suomea.

– Pitäisi aueta kolme kertaa nykyisen kokoinen varasto, ennen kuin sen logistisen tukirangan päälle alkaa rakentaa muita Pohjoismaita.

Vallankumous tulee hitaasti

Aalto-yliopiston markkinoinnin professorin Lasse Mitrosen mukaan Ruotsin toiminta on vielä pienimuotoista Amazonin mittapuulla. Eskilstunan varasto on 15 000 neliön kokoinen, kun Amazonin varastot yleisesti ovat 80 000 neliön kokoluokkaa. Koneiston käyntiin saaminen vie aikaa.

Amazon tunnustelee markkinoita. Pohjoismaiden ostovoimaiset asiakkaat varsinkin suurempien keskusten lähellä kiinnostavat. Yhdysvaltain markkinat alkavat olla kylläiset, joten yhtiö hakee kasvua muualta.

– Vallankumous tulee hitaasti, mutta tulee sieltä kyllä, vakuuttaa Varsikko.
— Read on yle.fi/uutiset/3-11773364

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