👋 Tips & Insider News “I chose business as my vocation,” said Bryan Daniels ’81, a mathematics and chemistry major, “but science was always my … Business Success: Daniels ’81 – Never Stop Learning
Business

Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Business Success: North-side Des Moines couple has found sweet success from cinnamon rolls
👋 Tips & Insider News The Des Moines couple began baking during the pandemic, after Cinnabon closed in Jordan Creek Town Center. Lassi Pensikkala … Business Success: North-side Des Moines couple has found sweet success from cinnamon rolls
Business Success: Tampa entrepreneur says family, heritage the key ingredients to success
👋 Tips & Insider News A cup of coffee paired with a fresh baked item made with love can taste all the sweeter, and with the inspiration of one … Business Success: Tampa entrepreneur says family, heritage the key ingredients to success
Business Success: 6 Things Every CISO Should Do the First 90 Days on the Job
👋 Tips & Insider News A CISO’s responsibilities have evolved immensely in recent years, so their first three months on the job should look a … Business Success: 6 Things Every CISO Should Do the First 90 Days on the Job
Business Success: Lawrence bakery owner builds successful business one ‘heavenly’ cake at a time
👋 Tips & Insider News Daenerys Mazara opened up her bakery, Sweet Grace Heavenly Cakes, seven years ago – but it was a rocky path to success. Lassi… Business Success: Lawrence bakery owner builds successful business one ‘heavenly’ cake at a time
Business Success: Co Derry business “blown away” by NI award ceremony success
👋 Tips & Insider News “It feels like a really lovely recognition for all our hard work and resilience coming through the last couple of years” Lassi… Lassi Pensikkala selects interesting, relevant and valuable articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert, has studied Economics, Psychology and Sociology at… Continue reading Business Success: Co Derry business “blown away” by NI award ceremony success
Business Success: BBB – 5-step approach to better business cybersecurity
👋 Tips & Insider News Having an effective cybersecurity strategy is critical to business success. The number of U.S. data breaches tracked in 2021 … Lassi Pensikkala selects interesting, relevant and valuable articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert, has studied Economics, Psychology and Sociology at the University… Continue reading Business Success: BBB – 5-step approach to better business cybersecurity
Business: Taylor Swift’s new album proves she is a business genius
👋 Tips & Insider News Her secrets include Easter eggs and a built-in way to sell 4x the records. Lassi Pensikkala recommends this interesting … Business: Taylor Swift’s new album proves she is a business genius
No success without failure: Why Successful People Take 10 Years to ‘Succeed Overnight’ | Inc.com
Ramit Sethi’s article examines the myth of instant success in business, stressing that true achievement often requires years of dedicated effort and strategic, incremental actions. He introduces the “Domino Strategy,” advocating for manageable goals that build momentum. The piece highlights that visible success is typically the result of long-term preparation, not sudden breakthroughs.
Lifestyle: 5 Key Questions To Ask When Deciding Whether To Rent Or Own In Retirement
Travel News & Books: Whether you’re retiring soon or planning ahead, here are five key questions you should ask when deciding whether to rent or own in retirement. Lassi Pensikkala, International Business Expert, AmerExperience.com/BIZ – I keep my readers updated with news that interests them. This article is worth reading – I recommend it to… Continue reading Lifestyle: 5 Key Questions To Ask When Deciding Whether To Rent Or Own In Retirement