👋 Tips & Insider News Samantha Hutchison has established herself as a dog treat expert, creating her own line of healthy treats and dog food called … Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics,… Continue reading Business Success: Local entrepreneur finds success with homemade dog treats
Business

Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Business Psychology: ‘I chose God’ – Hobby Lobby CEO explains decision to give away ownership of company
👋 Tips & Insider News The founder of Hobby Lobby says his understanding of the true source of his success is influencing his plans for the future of… Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied… Continue reading Business Psychology: ‘I chose God’ – Hobby Lobby CEO explains decision to give away ownership of company
Ecuador ja Latinalainen Amerikka Suomen vientikaupan vahvasti lisääntynyt mielenkiinnon kohde
Suuret vai pienet markkinat? Vai onko sittenkin kysymys sopivista markkinoista? Kilpailu suurilla markkinoilla, jonne suomalaiset ensimmäiseksi ryntäävät, on erittäin kova. Varsinkin pienemmät ja keskisuuret yritykset jäävät helposti jalkoihin. Tässä on se dilemma; Suomen viennin kasvattamisessa tarvitaan kovasti myös pienten ja keskisuurten apua, eikö totta? Pienemmät maat ja markkinat sopeutuvat pienelle Suomelle useasti paremmin, vaikka näitä… Continue reading Ecuador ja Latinalainen Amerikka Suomen vientikaupan vahvasti lisääntynyt mielenkiinnon kohde
Business Success: In Just A Few Short Years, Island Brands Has Achieved Widespread Success In Beer.
👋 Tips & Insider News On the back of rapid growth Island Brands are poised to become a national brand by blazing their own pathway in a crowded … Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has… Continue reading Business Success: In Just A Few Short Years, Island Brands Has Achieved Widespread Success In Beer.
Business Success: How an online platform with local roots is helping minority-owned businesses grow
Hello Alice co-founder and CEO Carolyn Rodz, left, with co-founder and president Elizabeth Gore. Photo by Cayce Clifford 👋 Tips & Insider News Hello… Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics, Psychology and Sociology… Continue reading Business Success: How an online platform with local roots is helping minority-owned businesses grow
Business Success: Alabama-Japan relationship celebrated as robust bonds strengthen
👋 Tips & Insider News The Japan-America Society of Alabama dinner recognized six growing companies and honored workforce development guru Ed Castile… Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics, Psychology and Sociology at the… Continue reading Business Success: Alabama-Japan relationship celebrated as robust bonds strengthen
Business Success: Why B2B platforms struggle to emulate the success of their B2C counterparts
👋 Tips & Insider News Capgemini Invent and the MIT Initiative on the Digital Economy have released the first results of their pioneering research … Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics, Psychology and… Continue reading Business Success: Why B2B platforms struggle to emulate the success of their B2C counterparts
Business Success: Exclusive – Storage Scholars co-founders talk ‘Shark Tank’ success and what’s to come
👋 Tips & Insider News Following their appearance on Friday night’s episode of ‘Shark Tank,’ co-founders of Storage Scholars Sam Chason and Matt … Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics, Psychology and Sociology… Continue reading Business Success: Exclusive – Storage Scholars co-founders talk ‘Shark Tank’ success and what’s to come
Business Success: 4 Lessons for Startups From ‘Shark Tank’ Fails
👋 Tips & Insider News Failure is one of the best teachers. Lassi Pensikkala selects for you interesting, relevant and useful articles to read from … Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics, Psychology… Continue reading Business Success: 4 Lessons for Startups From ‘Shark Tank’ Fails
Business Success: Daymond John Offers D.C. Entrepreneurs Tips for Success
👋 Tips & Insider News Daymond John, founder, president and chief executive officer of the $8 billion clothing brand FUBU and investor on the ABC … Lassi Pensikkala selects for you interesting, relevant and useful articles to read from the international, and trusted press. Lassi Pensikkala, International Business Expert and Entrepreneur, has studied Economics, Psychology… Continue reading Business Success: Daymond John Offers D.C. Entrepreneurs Tips for Success