Seguros Amer, como socio estratégico de RSA Seguros, celebra los logros del Newsletter de Septiembre 2025. Parte del Grupo Legacy de RSA, reafirma su compromiso de ofrecer soluciones de calidad a los clientes, destacando la importancia de crecer con confianza y excelencia junto a colegas y aliados internacionales.
Business
Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Doing business in Ecuador: 3 critical facts Nordic companies must know before investing or entering high-value deals
Ecuador presents significant investment opportunities across various sectors like construction and energy. However, Nordic companies may find the local business climate complex and reliant on relationships. Success often hinges on access to high-level decision-makers rather than just proposals. Middle managers may hinder progress, as many lack the authority or motivation to advance new ideas. Persistence, patience, and local presence are key, as silence after initial meetings is common. Building strong relationships is essential, as business in Ecuador is deeply personal and trusting.
Doing business in Ecuador and Finland: A cross-cultural comparison by economist Lassi Pensikkala
Lassi Pensikkala’s article highlights the cultural differences in business practices between Ecuador and Finland. He notes that communication styles vary, with Ecuadorians being more expressive and hierarchical decision-making processes contrasted with Finland’s directness and efficiency. Negotiation styles differ significantly; Ecuadorians favor relationship-building while Finns are more transactional. Work ethics also diverge, with Ecuadorians working long hours compared to the balanced Finns. Business etiquette requires adapting to local customs, emphasizing respect in Ecuador and casual formality in Finland. Understanding these differences can enhance business success in both countries.
The best travel insurance – Our recommended partner
VisitorsCoverage is a highly trusted online travel insurance platform, serving over 1 million customers globally with a 95% satisfaction rating. With 19 years of experience, the site offers fast online quotes within five minutes and a variety of coverage options, including international travel medical insurance, Schengen visa insurance, and more. They provide 24/7 assistance and have a strong Trustpilot score of 4.7/5. The platform simplifies the process for travelers seeking reliable insurance, making it easy to compare and buy policies suited to individual needs.
Doing Business with Ecuador – A European Perspective
Ecuador is emergently recognized as a dynamic market in Latin America, particularly under President Daniel Noboa’s leadership, which emphasizes modernization and foreign investment. The dollarized economy offers financial stability, while the EU–Ecuador trade agreement facilitates enhanced trade, granting preferential treatment to goods. In 2024, Ecuador’s exports reached US $34.4 billion, with the EU as a significant partner. The country presents opportunities in mining, agriculture, technology, and infrastructure, making it attractive for European, especially Scandinavian, companies to explore investment partnerships.
Seguros Amer® | Asesores de seguros en Ecuador
Asesores de seguros en Ecuador es una agencia de seguros en Ecuador, especializada en asesorar a personas, familias, ejecutivos y empresas sobre seguros de salud, vida, patrimonio, viaje y vehículos. Su enfoque se centra en ofrecer claridad y acompañamiento, comenzando con una evaluación de necesidades y riesgos, seguido de una comparación de opciones entre aseguradoras líderes. La asesoría es gratuita para los clientes, y también proporcionan apoyo durante el proceso de siniestros. Sus fundadores son Lassi Pensikkala y Germania Romo, y ofrecen servicios en varios idiomas. Atención principal en Guayaquil y Samborondón.
Top 5 tips to succeed in business in Latin America
Doing business in Latin America offers significant opportunities but requires a unique approach. Establishing strong relationships built on trust is crucial, as personal connections precede transactions. Patience is necessary as decision-making processes can be slow. Understanding cultural communication styles enhances relationships, making personalized interactions valuable. Collaboration with local partners is essential for gaining insight and credibility. Additionally, recognizing the importance of reputation and loyalty often outweighs formal contracts. Ultimately, success hinges on warmth, curiosity, and trust, which facilitate meaningful business connections.
Finnpartnership – Business Partnership Programme
El programa Finnpartnership, administrado por el Ministerio de Asuntos Exteriores de Finlandia, promueve la cooperación empresarial entre Finlandia y países en desarrollo como Ecuador, Perú y Colombia. Lassi Pensikkala, economista en Ecuador, ofrece servicios de búsqueda y asesoría para facilitar relaciones comerciales. El programa permite a empresas locales buscar socios finlandeses a través de un servicio de matchmaking y fomenta diferentes tipos de colaboración, incluyendo joint ventures y subcontratación. Es una vía para crear oportunidades comerciales sostenibles y mutuamente beneficiosas.
Empresa Ecuatoriana aprovecha la oportunidad para hacer negocios con Finlandia
El Programa de Matching Empresarial del Ministerio de Asuntos Exteriores de Finlandia ofrece oportunidades sin costo para encontrar socios comerciales en Finlandia. Las empresas deben completar una solicitud en línea y, si son aceptadas, recibirán asistencia en la búsqueda de socios a través de reuniones y videoconferencias. El programa prioriza principalmente a empresas lideradas por mujeres, soluciones tecnológicas en diversas áreas y propuestas relacionadas con la educación y la salud. Para más información, contactar al economista Lassi Pensikkala.
Contacto – Seguros Amer
Contáctenos ¿Necesita asesoría en seguros? Estamos aquí para ayudarle. En Pensikkala Romo – Seguros Amer le ofrecemos atención personalizada y profesional para proteger lo que más valora. 📧 Email: servicios@segurosamer.com 📍 Dirección: Av. Samborondón, km 8 Ciudad Celeste Samborondón, 092302 Ecuador 📞 WhatsApp: ¡Click aquí! Horario de atención: Lunes a viernes: 9h00 – 18h00 Sábados:… Continue reading Contacto – Seguros Amer