👋 Tips & Insider News Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for… Continue reading Business Success: 7 Secrets of Truly Successful Personal Brands
Business

Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Business Success: Tami White – “You Can Build a Successful Business and Brand as a Mum”
👋 Tips & Insider News Influencer Tami White has built a successful makeup brush brand and is the owner of Change Online Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to bring it… Continue reading Business Success: Tami White – “You Can Build a Successful Business and Brand as a Mum”
Business Success: Entrepreneurship Through Acquisition – A Less Risky Path To Entrepreneurial Success
👋 Tips & Insider News Startups face extreme challenges, and many of them fail. Instead of struggling with a startup, become an entrepreneur through … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and… Continue reading Business Success: Entrepreneurship Through Acquisition – A Less Risky Path To Entrepreneurial Success
Business Psychology: How Studying Business Psychology Can Help Your Start-Up Venture
👋 Tips & Insider News Entrepreneurs interested in starting their own business can improve their chances of success by studying business psychology … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to bring… Continue reading Business Psychology: How Studying Business Psychology Can Help Your Start-Up Venture
Business Success: Detroit Flower Company marks big success in first years
👋 Tips & Insider News A Detroit flower shop is celebrating big success after less than two years of business. Ja’Nye Hampton says Detroit Flower … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers,… Continue reading Business Success: Detroit Flower Company marks big success in first years
Business Success Download: Venture capitalist Bill Gurley on start-ups and economic uncertainty | McKinsey
Rick Tetzeli interviewed Bill Gurley in McKinsey Digital: In the second episode of our series The Quarterly Interview: Provocations to Ponder, venture capitalist Bill Gurley explains the promise and perils facing start-ups at a moment of economic uncertainty and reveals why hybrid work may be the most interesting technology of all. Bill Gurley is one… Continue reading Business Success Download: Venture capitalist Bill Gurley on start-ups and economic uncertainty | McKinsey
Business Success: Can your business succeed by failing intelligently?
👋 Tips & Insider News ‘The first step in failing intelligently is to take responsibility’ The article presents a compelling and highly relevant perspective on failure, reframing it from something to be feared into a strategic tool for growth and long-term success. What makes this piece particularly valuable is its emphasis on the concept of… Continue reading Business Success: Can your business succeed by failing intelligently?
Business Success: What’s Stopping Your Small Business From Reaching Success?
👋 Tips & Insider News There is no denying that the past few years have seen a boom in the small business landscape. At the start of 2021, the small … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with… Continue reading Business Success: What’s Stopping Your Small Business From Reaching Success?
Business Success: The most successful businesses in 2023 will be those that ‘are available’
👋 Tips & Insider News One thing we have learned in recent years is outages can be crippling for business. Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to bring it all to… Continue reading Business Success: The most successful businesses in 2023 will be those that ‘are available’
Business Success: Discussing business and entrepreneurial success with Jan Meyer of Yachtwerft Meyer
👋 Tips & Insider News SuperYacht Times sat down with Jan Meyer of Yachtwerft Meyer to discuss business and entrepreneurial success in the tender … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and… Continue reading Business Success: Discussing business and entrepreneurial success with Jan Meyer of Yachtwerft Meyer