Young designers showcased at Habitare Helsinki Finland again in 2023 – the call for Protoshop and Talentshop exhibitions now open

Habitare 2023 Helsinki Messukeskus Latam Lassi Pensikkala
Habitare 2023 Logo Helsinki Messukeskus Latam Lassi Pensikkala

🇫🇮 Habitare 2023 Helsinki Finland, Finland’s largest furniture, interior decoration and design event, will be supporting rising design talents again in 2023! Talentshop and Protoshop, featured as part of Habitare, offer a platform for new and promising designers to showcase their skills. Habitare will be held from 13 to 17 September 2023.

The Block, the Habitare 2023 area dedicated to new design, will again feature the Protoshop and Talentshop exhibitions, showcasing young design talent.

Protoshop and Talentshop are curated and produced by the designer group Imu Design. The group includes Elina Aalto, Krista Kosonen and Saara Renvall, who have been the masterminds behind both exhibitions from the beginning.

Protoshop connects product ideas and producers, while Talentshop introduces four rising names in design

The purpose of Habitare’s Protoshop is to find great product ideas, present them to audiences and companies, and connect products and potential manufacturers. Protoshop has been organised 12 times, and the exhibition has enabled dozens of product ideas to make it into production. For example, one from a selection of designs by Ida Korsström showcased in 2022, the Chess blanket, is in production with the Lapuan Kankurit weaving company.

More than one hundred product ideas are submitted to Protoshop every year, from which Aalto, Kosonen and Renvall of Imu Design shortlist a dozen of the most promising designers and their prototypes for future products.

Other examples of designs that were presented in Protoshop and that made it into production are Anni Pitkäjärvi’s Lempi shelf (for Hakola)Maija Puoskari and Tuukka Tujula’s Pi-No-Pi-No vase (for New Works, a Danish design company), and Aoi Yoshizawa’s Aino blanket (for Lapuan Kankurit).

Talentshop features some of the most interesting emerging designers. Talentshop 2023 will feature four selected designers who are in the early stage of their career, but who have already established their own strong, recognisable designer identity and shown proof of their skills. Talentshop has been part of Habitare six times.

The call for the 2023 Talentshop and Protoshop is open

Applications are now being accepted for next year’s Talentshop and Protoshop. The call is open until 27 January 2023. Talentshop is seeking four designers, while Protoshop is calling for approximately ten product ideas.

For instructions on how to apply, see Imu Design or Habitare 2023.

“Protoshop and Talentshop provide an important springboard for young designers on their way to becoming independent professionals. Over the years, these special exhibitions and the entire area that is The Block have grown into a recognisable part of Habitare that the audience knows to gravitate towards for new designers and ideas. This synergy between The Block and Habitare provides a fertile platform for the growth of new Finnish design”, says Imu Design’s Elina Aalto, who is responsible for curating Protoshop and Talentshop. 

Protoshop has been part of Habitare since 2009, and Talentshop since 2015. Imu Design, the company responsible for curating the exhibitions, is celebrating its 20th anniversary this year.

More information:

Latin America
Eco. Lassi Pensikkala
092302 Samborondón, Ecuador
Tel. +593 99 756 5605

Helsinki Expo and Convention Centre​ | Contact us

Habitare, creative director Laura Sarvilinna,

Imu Design, designer Elina

Instagram: @protoshop_talentshop | @habitarefair


Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 13 to 17 September 2023. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks | @HabitareFair | | #habitare2023

Messukeskus LATAM representative Lassi Pensikkala,, Samborondón Ecuador, South America

Source of address: Media register of the Helsinki Expo and Convention Centre. You may unsubscribe by contacting the Communications Manager of the event. 

By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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