The Habitare 2023 exhibition design makes a statement against society’s demands for efficiency

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The Habitare 2023 🇫🇮 – The exhibition design for the furniture, interior decoration and design event Habitare in 2023 will be created by Studio Joanna Laajisto. “Time and money are the two drivers in the world that almost invariably have a negative influence on the outcome of design”, says the designer Joanna Laajisto. Habitare will be held at Messukeskus in Helsinki from 13 to 17 September 2023.

Habitare’s exhibition design for 2023 encompasses the Arena main stage and the entrances to the event. The exhibition design by Studio Joanna Laajisto is entitled Slow.

The 2023 exhibition design is a call to slow down

The exhibition design, Slow, is a statement against the demand for efficiency that dominates both the construction sector and society in general.

“I wanted to make a statement on the industry and world being driven by tight schedules and a demand for efficiency. Time and money are the two drivers before which the whole world has to bow. They almost invariably have a negative influence on the outcome of design, when we have to make compromises and settle for lower quality”, says the designer Joanna Laajisto.

The exhibition design aligns with the global phenomenon of adopting various means of slowing down. Slowing down can be seen in design, for example, in the slow travel phenomenon, with the design of destinations and hotels that bring time to a standstill.

“I have a feeling that, in the past, enough time would have been allotted for design and the acquisition of materials. For some reason, time does not seem to be available in the same way today”, says Laajisto.

Handmade materials used in the exhibition design

Laajisto thinks that it is important for the elements of the exhibition design to display the handmade aspect and the time spent in making them. The materials are manufactured by the Finnish company Verso Design.

The exhibition design is made up of large elements, the centrepiece being the large panels, which act as a manifesto for the materials and manufacturing methods used. The design uses recycled materials, including benches by Mattila & Merz, which were seen on the Habitare main stage in 2022.

“The Habitare exhibition design needs to use large brushstrokes, as the event attracts large masses of people. Completed alongside commercial projects, the creation of the Habitare exhibition design has been a kind of therapy project”, says Laajisto.

Previous projects of Studio Joanna Laajisto include the design of the interiors of the Runo Hotel in Porvoo and the newly opened restaurant Café Savoy, as well as the design of the rooms and corridors of Hotel Torni.

Habitare will be held at Messukeskus in Helsinki from 13 to 17 September 2023.

More information:

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Helsinki Expo and Convention Centre​ | AmerExperience
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Laura Sarvilinna, creative director,

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Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 13 to 17 September 2023. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. | | @HabitareFair | | #habitare2023

Source of address: Media register of the Helsinki Expo and Convention Centre. You may unsubscribe by contacting the Communications Manager of the event.

By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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