👋 Tips & Insider News Most business professionals experience failure and iterative learning before long-term success. How to improve the process. … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to bring it… Continue reading Business Success: 5 Keys to Learning From Business Setbacks and Achieving Long-term Success
Business

Amer Experience Business Consulting is an international business development and cross-cultural consulting initiative led by Finnish economist Lassi Pensikkala from the Pacific Coast of Ecuador.
With more than four decades of international experience across Europe and Latin America, Amer Experience helps companies, entrepreneurs, and organizations build trusted business connections between the Nordic countries, Latin America, and global markets.
The consulting combines practical business intelligence, multilingual communication, international marketing, strategic networking, and deep cross-cultural understanding. Clients benefit from real-world experience in international trade, tourism, market development, export promotion, business matchmaking, and relationship building across different cultures and business environments.
Based between Scandinavia and Latin America, Amer Experience supports companies with:
• International business development and market entry
• Cross-cultural communication and strategic networking
• Business matchmaking and partnership building
• Marketing insights and multilingual visibility
• Trade promotion between Latin America and Northern Europe
• Tourism, hospitality, and destination development expertise
• Executive-level international communication and positioning
The strength of Amer Experience lies in combining Nordic professionalism, international experience, multilingual communication, and practical business understanding with modern AI-powered solutions and global networks.
Read here our international business articles and insights,
Business Success: Business Sense | Success from a different point of view
👋 Tips & Insider News What are the metrics for your business (life) success? Is it the money? Is it the culture? Is it the cash flow? The … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch… Continue reading Business Success: Business Sense | Success from a different point of view
Business Success: How to develop the 3 fundamentals for success
👋 Tips & Insider News Leaders developing these three areas will benefit teams and entire organizations… Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to bring it all to one place. I select… Continue reading Business Success: How to develop the 3 fundamentals for success
Business Psychology: New Study Shows SMEs Are Leading the Hybrid Work Revolution
👋 Tips & Insider News Here’s what small and medium enterprises need to offer to win the talent wars. Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to bring it all to one… Continue reading Business Psychology: New Study Shows SMEs Are Leading the Hybrid Work Revolution
Business Psychology: These are the 10 traits that will get you far in life
👋 Tips & Insider News The following 10 traits will make you seem likable to people and will help you in social and professional situations. The … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my… Continue reading Business Psychology: These are the 10 traits that will get you far in life
Business Success: Leaders – Here Are Four Steps To Sail Through An Economic Storm
👋 Tips & Insider News By taking four steps, leaders have a better chance of weathering the current economic storm and positioning their operations … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and… Continue reading Business Success: Leaders – Here Are Four Steps To Sail Through An Economic Storm
Business Success: How building teams with diverse work experiences can drive success
👋 Tips & Insider News Innovation is stifled when homogeneity sets in, these executive coaches warn. Leaders should instead build teams with people … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers, and to… Continue reading Business Success: How building teams with diverse work experiences can drive success
Business Success: Council Post – The Benefits Of Running Your Life Like A Business
👋 Tips & Insider News To truly be on your A game as a professional, it is important to maintain harmony in every aspect of your life. The original … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human… Continue reading Business Success: Council Post – The Benefits Of Running Your Life Like A Business
Business Success: Council Post – How To Foster A Successful Executive Coaching Experience Within A Company
👋 Tips & Insider News The first thing an executive coach should do is ask questions to understand the context of the executive coaching request. The… International Business Expert Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch… Continue reading Business Success: Council Post – How To Foster A Successful Executive Coaching Experience Within A Company
Business Success: A Key To Entrepreneurial Success – Focus On Problems, Not Solutions
👋 Tips & Insider News When you’re trying to innovate, don’t jump too quickly to solutions. Stay focused on the problem. Here’s one expert’s advice. … Lassi Pensikkala: “I help you to follow the industry trends. As content curator my job is to collect important data with high-value, and with human touch for my readers,… Continue reading Business Success: A Key To Entrepreneurial Success – Focus On Problems, Not Solutions