Lassi Pensikkala, a Finnish economist and international business consultant based in South America, specializes in international business development, foreign trade strategies, and cross-cultural partnerships.
With over four decades of global experience and an extensive network of high-level contacts across Europe and Latin America, he helps companies expand into new markets and build strategic global collaborations.
He is the founder of AmerExperience.com and SegurosAmer.com, and the author of The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul, a reflective and practical guide to building a values-based business.
Lassi is also a registered External Expert and Business Consultant for the European Commission’s Funding & Tenders Portal, Business Finland, and the Finnpartnership Program of the Ministry for Foreign Affairs of Finland.
He collaborates on innovation, trade, and sustainable business development projects between Europe and Latin America, supporting cross-border partnerships, investments, and market expansion.
Lassi is a verified professional on ORCID.
Fluent in English, Spanish, German, Swedish, and Finnish, he combines deep cultural understanding with strategic business insight to connect Nordic and Latin American markets through innovation, trust, and long-term partnerships.
What do you get?
Economist Lassi Pensikkala’s Amer Experience Consulting task is to help companies find new markets, new clients, and business opportunities in Latin America and Europe. They understand the economy, business practices, and trade patterns of the aforementioned regions and represent you on-site.
You get multilingual service in English, Spanish, German, Finnish, and Swedish. Make profits from their international experience, having lived for decades abroad in different business cultures in Europe and Latin America. Their practical day-to-day knowledge and high academic education make them extremely competitive as consultants.
Why hire an international business consultant and purchasing agent?
In Amer Experience, economist Lassi Pensikkala and his team share expertise and knowledge to help businesses attain goals and solve problems. Hiring consultants and outside experts can save you time and money. It can also increase your competitiveness and professionalism. Even though Lassi Pensikkala has a strong academic background, he wants, first of all, to help you solve practical problems and reach your goals in Ecuador, Peru, Colombia, or in Europe.
He has a special ad hoc team of experts for your project: international lawyers, doctors, engineers, architects, economists, entrepreneurs, and more consultants, led by Amer Experience Economist Lassi Pensikkala in project management.
Lassi Pensikkala takes care of project planning and management; they assist you in the search for trade intermediaries (agents, representatives, or distributors), franchises, transport and logistics, joint ventures, mergers or exchanges of shares, sales, and acquisitions of a complete company or part of it, subcontracting and outsourcing activities, production, marketing, or other activities involving know-how or technology, and other long-term partnerships.
He offers professional background checks of customers and suppliers, along with market analyses, among other services.
Purchasing agent services
As a purchasing agent, Amer Experience, led by economist Lassi Pensikkala, provides comprehensive support for Scandinavian and other European companies engaged in B2B operations in South America.
His expertise includes:
- Product sourcing & negotiation – Identifying high-quality products and reliable suppliers.
- Legal & contracting support – Ensuring compliance with local laws and international trade regulations.
- Quality assurance & technical supervision – On-site inspections to guarantee product standards and specifications.
- Cargo control & logistics coordination – Monitoring shipments, documentation, and timely delivery.
Operating directly on the ground in Ecuador, Peru, and Colombia, they help companies minimize risk, maintain quality, and optimize costs through a trusted local presence and international experience.
*****
They speak English, Spanish, German, Finnish and Swedish.
Proudly representing Finland
Lassi Pensikkala is the official company spotter of Finnpartnership in Ecuador
Economist Lassi Pensikkala is the official Company Spotter of Finnpartnership – Finnish Business Partnership Programme – Business Matchmaking.
Finnpartnership is a Business Partnership Programme funded by the Ministry for Foreign Affairs of Finland and managed and implemented by Finnfund.
Finnpartnership’s mission is to increase commercial cooperation and promote business partnerships between companies in Finland, Ecuador, Peru, Colombia, and other developing countries.
Lassi Pensikkala is internalization consultant in Business Finland experts network
Economist Lassi Pensikkala is an audited external business expert for Business Finland.
Business Finland helps Finnish SMEs go international, encourages foreign direct investment in Finland, and promotes travel to Finland.
Business Finland is a public organization consisting of Export Finland, Visit Finland, and Invest in Finland, and has approximately 300 professionals working in 36 Trade Centers in 31 countries and 6 offices in Finland.
Finnish R&D, and Science in Health, Health Tech, and Medical Services Are Leading in the World
Lassi Pensikkala wants to present to you also important information about Finland’s cancer research.
Read here more about Business Finland Expert Economist Lassi Pensikkala Amer Experience Business
Finland exports education
Finland exports the highest quality education already ca. 400 million € a year with a target 2030 to increase this value to 1 billion €. For Latin Amerika kindly contact Eco. Lassi Pensikkala for further information
Travel Business Expert
”With more than 30 years of experience in the International Travel Business, I am convinced it is easier to get there to your travel destination than to find Amazing Experiences and Activities Wherever You Go.
Read my Multilingual Travel Magazines FOR FREE here
Representante en Latam de Ferias Helsinki Finlandia
AmerExperience Economist Lassi Pensikkala representante en America Latina de Messukeskus Helsinki Finlandia
¡Participa como expositor en el Mercado Líder Mundial!
Aprovecha las Oportunidades de Negocios con Europa Norte, Escandinavia y del Mercado de Mar Báltico. Messukeskus Helsinki Finland es un foro excelente para abrir nuevos mercados, conocer y reunir con clientes nuevos y establecidos.
Messukeskus (Ferias Helsinki Finlandia) es uno de los centros de exposiciones y congresos más importantes de los países nórdicos. Organizamos 50 ferias profesionales y públicas y mil reuniones y congresos cada año. Nuestros eventos contarán con la presencia de 10.000 representantes de los medios de comunicación e influencers finlandeses
Amer Experience Consulting helps you with business translations
They offer multilingual translations English, German, Spanish, Swedish and Finnish
Sie bieten mehrsprachige Übersetzungen Englisch, Deutsch, Spanisch, Schwedisch und Finnisch
Oftecen traducciones multilingües en inglés, alemán, español, sueco y finlandés.
Dom erbjuder flerspråkiga översättningar engelska, tyska, spanska, svenska och finska
Tarjoavat monikielisiä käännöksiä englanniksi, saksaksi, espanjaksi, ruotsiksi ja suomeksi
Amer Experience International Business Consulting
M.Sc. Econ. Lassi Pensikkala
International Business Developer
Founder of Amer Experience and Seguros Amer
Studied Economics, Psychology and Sociology at the University of Hamburg, Germany
AmerExperience.com | Created at The Pacific Coast of Americas
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