The Future of Content Strategy

Amerexperience.com International Business Consulting Lassi Pensikkala
AmerExperience.com International Business Consulting Lassi Pensikkala

What are the tendencies of Content Strategy?

Read here the following article from Hubspot to get useful ideas about where it goes with SEO in the future.


Content marketing has seen a lot of changes during the past few years.

Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content.

New, more sophisticated search algorithms, changes in how people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes.

All that said, many marketers still experience the same pain points that were commonplace more than five years ago:

“I struggle to measure the ROI of the content I create.”
We create great content, but we still don’t seem to rank high in Google for our target keywords.”
“So, I’ve done my keyword research. Now what?”

As a response to these problems — specifically the second one — a lot of marketers will create more and more content. Unfortunately, creating larger volumes of the same underperforming content will often result in the same underwhelming results — just at a greater expense.

In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. That’s not a situation any marketer wants to find themselves in.

The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed and organized.

SEO is evolving, and marketers need to change with it.

Fortunately, there are ways to overcome these obstacles and drive high-performing results for your marketing team.

Here, we’ll discuss the changing state of search and how marketers can keep up. Continue reading this page or use the links below to jump to a specific section.

— Read on blog.hubspot.com/marketing/content-marketing-strategy

What are the tendencies of Content Strategy?

Read above the following article to get useful ideas about where it goes with SEO in the future.


Eco. Lassi Pensikkala

International Business Consultant

Creator of AmerExperience.com

AmerExperience.com/BUSINESS


 
What are the tendencies of Content Strategy?

New, more sophisticated search algorithms, changes in how people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes.

International Consulting – Marketing And Digital Marketing

By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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