How Brand USA Markets America To Foreign Visitors

How Brand USA Markets America To Foreign Visitors
How Brand USA Markets America To Foreign Visitors

By Paul Talbot
Contributor
CMO Network
I write about marketing strategy.

At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive.

How Brand USA Markets America To Foreign Visitors

I recently asked Brand USA CMO Tom Garzilli to fill us in.

Paul Talbot: Tell us about the process Brand USA uses to determine which countries and regions are the best to target.

Tom Garzilli: At Brand USA, our mission is to grow international arrivals and spending, so we focus on the markets, target populations and media channels that allow us to optimize performance toward that end.

We concentrate marketing efforts in the right markets, those with the strongest indicators of growth, at the right time, when travelers are most motivated to plan and activate travel. We also have an always-on approach to social, inspiring wanderlust and allowing us to show the breadth of travel opportunities available across the United States.

Forbes always has the latest news and the best of journalism. Read here the full story:

— Read on www.forbes.com/sites/paultalbot/2021/08/12/how-brand-usa-markets-america-to-foreign-visitors/


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International Travel, Business, and Marketing Expert Lassi Pensikkala

International Travel, Business, and Marketing Expert Lassi Pensikkala


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By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his business and travel magazines on Flipboard @amerexperience Born: April 30, 1959 in Piikkiö Finland Spouse: Germania Elizabeth Romo Pensikkala Children: Inga and Ana Sofia Parents: Torsti and Hillevi Pensikkala Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -