
Top trendy things to do
Top travel destinations for 2022

- Oahu (Oahu activities)
- London (London activities)
- Rome (Rome activities)
- New York City (NYC activities)
- Dubai (Dubai activities)
- Paris (Paris activities)
- Reykjavik (Reykjavik activities)
- Las Vegas (Las Vegas activities)
- Cancun (Cancun activities)
- Maui (Maui activities)
What are the most popular travel activities right now? Fastest growing travel activity products (2019 vs. 2021)
- Grand Canyon West Rim Bus Tour & Hoover Dam Photo Stop with Optional Skywalk (1256%)
- Chicago Lake and River Architecture Tour (1230%)
- 90-Minute Chicago River Architecture Tour (1199%)
- Miami Millionaireโs Row Cruise (1066%)
- Best of Nashville City Tour on Double Decker Bus (971%)
- Boston Ghosts & Gravestones Night-Time Trolley Tour (899%)
- Lake Michigan Sightseeing Cruise (854%)
- San Diego Harbor Cruise (802%)
- Nashville Hop On Hop Off Trolley Tour (763%)
- History & Hauntings of Salem Guided Walking Tour (731%)
Outdoor experiences and exploring closer to home After a year of lockdowns and life postponed, travelers booked outdoor experiences in record numbers. Half of Americansโand nearly 60% of Gen-Z and millennialsโreported the ability to travel again as their biggest highlight of 2021*. As winter gave way to spring, travelers knew outdoor activities were the safest way to get back on the road exploring. Itโs no surprise that the 10 fastest-growing experiences categories (and 18 of the top 20) were all related to outdoor activities. In fact, nearly half (48%) of the experiences booked this year were predominantly outdoors. The reality of the pandemic made us seek out outdoor experiences, but itโs our innate, human desire for wonder that made experiences like the Grand Canyon West Rim Bus Tour & Hoover Dam Photo Stop with Optional Skywalk or the Chicago Lake and River Architecture Tour grow by more than 1000% over 2019 bookings.

On the road again
Experiences tell a human story about a world reopeningโand a desire for exploration and wonder. The travel industryโs remarkable and ongoing recoveryโeven as new variants emergeโunderscores the value we place on adventure, exploration, and wonder. โItโs been a challenging couple of years for the travel and experiences sector, but thereโs good newsโtravelers travel,โ commented Laurel Greatrix, VP of Brand and Communications at Viator. โCOVID tethered our ability to explore the world, but not our desire for it. We saw travelers work around risk and restrictions, trying things in new places. Thatโs led to extraordinary growth in regional travel and outdoor experiencesโand an extraordinary recovery for travel in general.โ This year, much like the last, will still have uncertainty, but what is certain is that our need to explore is relentless and extraordinary. According to a recent Tripadvisor report, intent to travel in 2022 is higher than in 2019 reported travel, and more than 1 in 3 Americans say itโs more important now than before the pandemic that they choose a destination where they can immerse themselves in โauthentic local experiences.โ With Americans spending 29% more on their average booking in 2022 than they did in 2019, the future of travel is still looking bright. (Source Viator)
Experiences growth between 2019 and 2021

Travel restrictions and safety concerns meant travelers sought out experiences closer to home. While exploring the four corners of the earth might not have been as easy or possible, nearly half (48%) of Americans said they sought out closer, more local experiences in the past year. Thatโs why nearly 100 different markets in North America saw demand for experiences double versus pre-pandemic, with the top locationsโsuch as Tulum, Cabo San Lucas, and Denali National Parkโbreaking 500% growth. In fact, all 10 of the fastest growing experiences by bookingsโover pre-pandemic 2019 demandโare US-based experiences. From a San Diego Harbor Cruise to Bostonโs Ghosts & Gravestones Night-Time Trolley Tour, those experiences all grew by more than 700%. This is an astounding reminder of how important travel has been in rebounding from the depths of lockdown. (Source: Viator)

Top Ideas ๐ก for your next travel

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โThe most difficult part of traveling is to know what to doโ
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Greetings
Lassi Pensikkala
International Travel Expert
Read more about Viator Travel Trends Report 2022 โ Viator News
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