In a bid to meet its climate goals, Iceland is looking for greener, cleaner tourists.
The original story Overtourism – Iceland wants tourists who are ‘respectful of nature’ in Euronews highlights the country’s growing concern over the impact of mass tourism on its fragile landscapes. As one of the most breathtaking destinations in the world, Iceland attracts millions of visitors each year, drawn by its stunning glaciers, geysers, and volcanic terrain. However, with this influx of tourists comes a significant risk of environmental degradation. The Icelandic government is now advocating for a more sustainable approach to tourism, urging visitors to embrace practices that minimize their ecological footprint. This includes staying on marked paths to protect delicate vegetation, respecting local wildlife, and adhering to guidelines that promote responsible exploration of this unique ecosystem. By fostering a culture of respect for nature among tourists, Iceland aims to preserve its pristine environment for future generations while still welcoming those eager to experience its extraordinary natural beauty.
More about Iceland as a travel destination: Iceland, known as the “Land of Fire and Ice,” offers an unparalleled travel experience characterized by its stunning natural landscapes, vibrant culture, and unique geological features. With majestic waterfalls, such as Gullfoss and Skógafoss, as well as the otherworldly Blue Lagoon geothermal spa, visitors are provided with a myriad of opportunities to explore the incredible beauty of this Nordic island. The capital city, Reykjavik, boasts a lively arts scene, eclectic dining options, and lively nightlife, making it a perfect base for travelers. Adventure seekers can indulge in activities like hiking on glaciers, exploring lava caves, or taking guided tours to witness the mesmerizing Northern Lights during the winter months. Rich in history and folklore, Iceland’s charm is further enhanced by its intriguing legends of elves, trolls, and mythical creatures, captivating the imagination of all who visit. Additionally, the local cuisine, featuring fresh seafood and traditional dishes like lamb and fermented shark, offers a delightful culinary journey for every food lover.
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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection.
He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms.
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Expertise
• International Business Development
• Creator of AmerExperience.com and SegurosAmer.com
• Strategic consulting for cross-border ventures
• Avid golfer and advocate for golf psychology
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Education
Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology.
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Language skills
Multilingual in English, German, Spanish, Swedish, and Finnish
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Life philosophy
“Live freely, seek knowledge, and be open to the richness of life’s experiences.”
Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today.
For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
