By Lassi Pensikkala, Economist & International Business Developer, Samborondón, Ecuador
The recent (13th of April 2025) presidential victory of Daniel Noboa brings fresh hope for sustainable economic development in Ecuador. As the country looks to attract responsible international investment, there’s no better time to explore how Nordic countries — particularly Finland and Sweden, who supply over 80% of the world’s underground mining technology — can become key allies in modernizing Ecuador’s mining sector.
This leadership has been built over decades of operating in some of the world’s most demanding mining environments—from the Arctic Circle to deep granite shafts. Companies like Sandvik, Epiroc, Normet, Metso, and Outotec lead in everything from drilling and ventilation systems to electrified underground vehicles and advanced automation platforms.
Ecuador is on the brink of becoming a significant mining country. As the sector grows, questions of safety, efficiency, and sustainability become central to public acceptance and long-term success.
• Safety and reliability: Equipment designed for harsh conditions and high-performance environments
• Automation and digitalization: Reducing human risk while increasing precision and yield
• Sustainability: Strong focus on low-impact mining—cleaner, quieter, and more energy-efficient
• Capacity-building: Long-term partnerships that include training, local support, and knowledge transfer
A time for strategic partnerships
In Ecuador, the future of mining will depend not only on the quality of its mineral reserves—but on how the country extracts them. Nordic countries offer not just machines, but a mindset: clean, safe, and smart mining.
As someone with strong ties in both the Finnish and Ecuadorian business communities, I believe this is a perfect moment to foster new partnerships between Ecuadorian companies and Nordic technology providers. Together, we can develop a mining industry that is competitive, responsible, and forward-looking.
By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & SegurosAmer |
Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection.
He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms.
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Expertise
• International Business Development
• Creator of AmerExperience.com and SegurosAmer.com
• Strategic consulting for cross-border ventures
• Avid golfer and advocate for golf psychology
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Education
Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology.
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Language skills
Multilingual in English, German, Spanish, Swedish, and Finnish
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Life philosophy
“Live freely, seek knowledge, and be open to the richness of life’s experiences.”
Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today.
For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.