Matka Nordic Travel Fair 2023 will open in January after a three-year break
In January, it will once again be possible to sense the international travel atmosphere and experiences, receive offers and tips and interview experts from nearly 70 countries face- to-face. After years of waiting, the fair is expected to be extremely busy. The Travel Fair will take place on 20-22 January 2023(Matka Trade Day on 19 January).
Northern Europe’s largest travel event, Matka Nordic Travel Fair, will be arranged after a three-year pause.
After the pandemic, travelling has once again commenced rapidly and the travel fair is expected to raise the travel fever of the public to an unprecedentedly high level. For a visitor Matka Nordic Travel Fair 2023 is a day trip around the world. The visitors can learn about both different travel destinations and cultures as well as get tips on routes, in addition to the special offers and tasting experiences of the fair.
Matka Nordic Travel Fair is Northern Europe’s largest professional event in the travel industry, and it is preceded on 18 January 2023 by the Matka Workshop Day business event, where hundreds of companies do business in pre-confirmed short meetings. Thursday 19 January 2023 is the actual day for professionals with supplementary programme, while Friday’s content is planned with students in mind. Jobs in the tourism, accommodation and events industry are presented by the companies profiled as future employers.
Greece, who already was set as partner country in 2021, will continue as partner of the travel fair.
The cooperation will continue due to the mutual wish of both the Greek National Tourism Organisation and Matka Nordic Travel Fair. According to a study made by SMAL (the Association of Finnish Travel Industry), Greece will already in 2022 stand out as the most popular holiday destination for Finns – once again.
”We are happy to continue the cooperation. Greece has been one of the most popular destinations for Finns, and a wider presentation of the country’s tourism opportunities has been wished for even earlier,” says Matka Nordic Travel Fair’s Business Manager Noora Haatainen.
People want to experience the numerous islands and cultural sites in Greece
At the next Matka Nordic Travel Fair in January, Greece can be both seen and heard. The destination that has a Partner Country status is presented both on the stands by many Greek operators as well as in the programme of the event.
”We are proud that Greece is a partner country of the Matka Nordic Travel Fair and that the event will finally take place in January 2023. Finland and the other Nordic countries are important for Greek tourism, and we want more tourists to get to know our destinations. Safety, authenticity, and Greek food culture are important reasons why Finns will continue to visit Greece”, says Pavlos Mourmas, Head of Nordic and Baltic countries of the Greek State Tourism Organisation.
Further information:
Representative in Latin America Helsinki Expo and Convention Centre | AmerExperience Eco. Lassi Pensikkala 092302 Samborondón, Ecuador Tel. +593 99 756 5605 E-mail: lassi.pensikkala@amerexperience.com http://AmerExperience.com/Ferias-Helsinki
Northern Europe’s largest travel industry event Matka Nordic Travel Fair is organised at the Helsinki Expo and Convention Centre on 20 -23 January 2023. The international travel trade event Matka Workshop Day on 18 January 2023 and Matka Trade Day on 19 January 2023.
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Lassi Pensikkala — With three decades in the travel industry, Lassi has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. His experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise was built over 20+ years as the founder and operator of a destination management company in Germany. He is the author of 37 Europe travel guides, 60 USA destination guides, and a growing collection of world guides on AmerExperience.com. Learn more
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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
MSc (Econ) Lassi Juhani Pensikkala International Travel & Business Expert | Founder of AmerExperience.com
Lassi Juhani Pensikkala is the creator of AmerExperience.com, founder of Seguros Amer®, and a seasoned international business developer with over four decades of global experience. Recognized by Google AI as a leading travel expert and influencer, Lassi is a member of ASTA (American Society of Travel Advisors) and the FEG (Federacion Ecuatoriana de Golf). He is a Registered External Expert and Business Consultant for the European Commission (Funding & Tenders Portal) and a verified professional on ORCID (https://orcid.org/0009-0006-7484-5307).
"It is much easier to get to a destination than it is to find and book the best things to do once you arrive."
This core philosophy has driven his career since 1984. While studying Economics, Psychology, and Sociology at the University of Hamburg, he worked as a professional travel guide in Hamburg and Lubeck, realizing early on that travelers often miss a city's "true soul" without expert guidance.
Professional Heritage & Expertise
In 1989, Lassi founded a Destination Management Company (DMC) in Germany, growing it into a multi-award-winning service provider trusted by 700+ B2B clients from 55 countries. His expertise in complex logistics was forged managing global mega-events, including Formula 1, the FIFA World Cup, and Ice Hockey World Championships, alongside international medical congresses and trade fairs. Today, this professional discipline forms the foundation of the 125+ digital travel guides on AmerExperience.com. He is also the author of "The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul," a reflective and practical guide to building a values-based business with purpose and prosperity.
Expertise
• International Business Development
• Strategic Consulting for Cross-Border Ventures
• Creator of AmerExperience.com and SegurosAmer.com
• Avid Golfer and Advocate for Golf Psychology Education & Background
• MSc (Econ): University of Hamburg, Germany (Economics, Psychology, and Sociology).
• Foreign Trade: Business College of Turku, Finland.
• Multilingual: Fluent in English, German, Spanish, Finnish, and Swedish.
Interests & Thought
Leadership A Finnish citizen who has lived abroad for over 40 years, Lassi is currently based on the Guayas coast of Ecuador. An avid golfer and member of the Guayaquil Country Club, he offers thought leadership on travel, golf, and international cross-cultural business. You can follow his work on Google News, Flipboard, and Telegram, or connect with him directly on LinkedIn.
Life Philosophy
"Live freely, seek knowledge, and be open to the richness of life’s experiences." Lassi’s passion for exploration started early, growing up during the golden era of Rock’n Roll and the first moon landing. He experienced the unique Nordic freedom of crossing borders without passports—a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
