Failure is the key to success

Autor Branwell Moffat

One of the most important senses most humans posses is pain. Pain allows us to learn very quickly from our mistakes. Picking up a sharp object, falling over, bumping into things, dropping something on your foot; the pain involved quickly allows children to learn not to do these things.

Without the pain, children would not learn through their failures. Without this failure, they would not learn how to succeed.

Moving into adulthood and professional life, failure is very often viewed as a negative thing. If a business launches a new product, tries a new marketing initiative, or tries a new user experience on their website, the initiative will almost always have KPIs that are focused on elements such as a growth in sales, a growth in profit, or an increase in orders.

This is perfectly understandable and natural for most businesses. Stakeholders must measure the success and ROI of any initiative.

If at first you don’t succeed…

While success should certainly be celebrated, what can make a company stand out is not just how it how it deals with success but how it deals with failure.

As people and businesses, we’re all going to fail sometimes.
No person or company is successful at everything, and failure can teach us a great deal.

Innovation most often involves taking a risk; sometimes big, sometimes small. Any risk has a chance of failure, so it stands to reason that fear of failure inhibits risk-taking, which can inhibit innovation.

I’ve run Envoy for over 20 years and, in that time, we have had both successes and failures (luckily more of former and less of the latter). We’ve run hundreds of projects, and each has had its own challenges, successes, and failures.
— Read on

Eco. Lassi Pensikkala

Creator of AmerExperience

Studied Economics, Psychology and Sociology at the University of Hamburg