Failure is the key to success

No success without failure : AmerExperience Business Success Stories Collection

Autor Branwell Moffat

One of the most important senses most humans posses is pain

Pain allows us to learn very quickly from our mistakes. Picking up a sharp object, falling over, bumping into things, dropping something on your foot; the pain involved quickly allows children to learn not to do these things.

Without the pain, children would not learn through their failures. Without this failure, they would not learn how to succeed.

Moving into adulthood and professional life, failure is very often viewed as a negative thing. If a business launches a new product, tries a new marketing initiative, or tries a new user experience on their website, the initiative will almost always have KPIs that are focused on elements such as a growth in sales, a growth in profit, or an increase in orders.

This is perfectly understandable and natural for most businesses. Stakeholders must measure the success and ROI of any initiative.

If at first you don’t succeed…

While success should certainly be celebrated, what can make a company stand out is not just how it how it deals with success but how it deals with failure.

As people and businesses, we’re all going to fail sometimes.
No person or company is successful at everything, and failure can teach us a great deal.

Innovation most often involves taking a risk; sometimes big, sometimes small. Any risk has a chance of failure, so it stands to reason that fear of failure inhibits risk-taking, which can inhibit innovation.

I’ve run Envoy for over 20 years and, in that time, we have had both successes and failures (luckily more of former and less of the latter). We’ve run hundreds of projects, and each has had its own challenges, successes, and failures.
— Read on

The Future of Commerce: Failure is the key to success

* Read all No Success Without Failure – AmerExperience Business Success Stories Collection here*

 


Recommended by:

Eco. Lassi Pensikkala

Creator of AmerExperience

Studied Economics, Psychology and Sociology at the University of Hamburg

AmerExperience.com


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About the author
Lassi Pensikkala — With three decades in the travel industry, Lassi has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. His experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise was built over 20+ years as the founder and operator of a destination management company in Germany. He is the author of 37 Europe travel guides, 60 USA destination guides, and a growing collection of world guides on AmerExperience.com. Learn more

By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |

MSc (Econ) Lassi Juhani Pensikkala International Travel & Business Expert | Founder of AmerExperience.com Lassi Juhani Pensikkala is the creator of AmerExperience.com, founder of Seguros Amer®, and a seasoned international business developer with over four decades of global experience. Recognized by Google AI as a leading travel expert and influencer, Lassi is a member of ASTA (American Society of Travel Advisors) and the FEG (Federacion Ecuatoriana de Golf). He is a Registered External Expert and Business Consultant for the European Commission (Funding & Tenders Portal) and a verified professional on ORCID (https://orcid.org/0009-0006-7484-5307). "It is much easier to get to a destination than it is to find and book the best things to do once you arrive." This core philosophy has driven his career since 1984. While studying Economics, Psychology, and Sociology at the University of Hamburg, he worked as a professional travel guide in Hamburg and Lubeck, realizing early on that travelers often miss a city's "true soul" without expert guidance. Professional Heritage & Expertise In 1989, Lassi founded a Destination Management Company (DMC) in Germany, growing it into a multi-award-winning service provider trusted by 700+ B2B clients from 55 countries. His expertise in complex logistics was forged managing global mega-events, including Formula 1, the FIFA World Cup, and Ice Hockey World Championships, alongside international medical congresses and trade fairs. Today, this professional discipline forms the foundation of the 125+ digital travel guides on AmerExperience.com. He is also the author of "The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul," a reflective and practical guide to building a values-based business with purpose and prosperity. Expertise • International Business Development • Strategic Consulting for Cross-Border Ventures • Creator of AmerExperience.com and SegurosAmer.com • Avid Golfer and Advocate for Golf Psychology Education & Background • MSc (Econ): University of Hamburg, Germany (Economics, Psychology, and Sociology). • Foreign Trade: Business College of Turku, Finland. • Multilingual: Fluent in English, German, Spanish, Finnish, and Swedish. Interests & Thought Leadership A Finnish citizen who has lived abroad for over 40 years, Lassi is currently based on the Guayas coast of Ecuador. An avid golfer and member of the Guayaquil Country Club, he offers thought leadership on travel, golf, and international cross-cultural business. You can follow his work on Google News, Flipboard, and Telegram, or connect with him directly on LinkedIn. Life Philosophy "Live freely, seek knowledge, and be open to the richness of life’s experiences." Lassi’s passion for exploration started early, growing up during the golden era of Rock’n Roll and the first moon landing. He experienced the unique Nordic freedom of crossing borders without passports—a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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