Failure is the key to success

No success without failure : AmerExperience Business Success Stories Collection

Autor Branwell Moffat

One of the most important senses most humans posses is pain

Pain allows us to learn very quickly from our mistakes. Picking up a sharp object, falling over, bumping into things, dropping something on your foot; the pain involved quickly allows children to learn not to do these things.

Without the pain, children would not learn through their failures. Without this failure, they would not learn how to succeed.

Moving into adulthood and professional life, failure is very often viewed as a negative thing. If a business launches a new product, tries a new marketing initiative, or tries a new user experience on their website, the initiative will almost always have KPIs that are focused on elements such as a growth in sales, a growth in profit, or an increase in orders.

This is perfectly understandable and natural for most businesses. Stakeholders must measure the success and ROI of any initiative.

If at first you don’t succeed…

While success should certainly be celebrated, what can make a company stand out is not just how it how it deals with success but how it deals with failure.

As people and businesses, we’re all going to fail sometimes.
No person or company is successful at everything, and failure can teach us a great deal.

Innovation most often involves taking a risk; sometimes big, sometimes small. Any risk has a chance of failure, so it stands to reason that fear of failure inhibits risk-taking, which can inhibit innovation.

I’ve run Envoy for over 20 years and, in that time, we have had both successes and failures (luckily more of former and less of the latter). We’ve run hundreds of projects, and each has had its own challenges, successes, and failures.
— Read on

The Future of Commerce: Failure is the key to success

* Read all No Success Without Failure – AmerExperience Business Success Stories Collection here*

 


Recommended by:

Eco. Lassi Pensikkala

Creator of AmerExperience

Studied Economics, Psychology and Sociology at the University of Hamburg

AmerExperience.com


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Lassi Pensikkala — Global Travel Expert & Creator of AmerExperience

  • Over 30 years of international travel experience
  • Lived in Finland, Germany, and Ecuador
  • Specialist in curated itineraries for families, seniors, and adventurers
  • Author of 37+ Europe travel guides and curated worldwide destination content

By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & SegurosAmer |

Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection. He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms. ⸻ Expertise • International Business Development • Creator of AmerExperience.com and SegurosAmer.com • Strategic consulting for cross-border ventures • Avid golfer and advocate for golf psychology ⸻ Education Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology. ⸻ Language skills Multilingual in English, German, Spanish, Swedish, and Finnish ⸻ Life philosophy “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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