Amazon Ruotsi Ruotsissa aloittanut Amazon panostaa nettimainontaan ja tunnustelee markkinoita. Laajentuminen Pohjoismaissa edellyttäisi lisää varastoja. Amazonin menestys perustuu valtavaan valikoimaan, tehokkaaseen jakeluun ja asiakasdatan keruuseen. Työntekijä ajelee Amazonin logistiikkakeskuksessa Saksassa, josta tavaraa tulee Suomeenkin. Kuva: Friedemann Vogel / EPAHANNELE MUILU20.2. 05:40•Päivitetty 22.2. 11:57 “Mustekala tuulikaapissa”, Asiakkuusmarkkinointiliiton toimitusjohtaja Jari Perko sanoo Amazonista. Mustekalalla on 8–10 lonkeroa,… Continue reading Jättifirma Amazonin Ruotsin valloitus on alkanut hitaasti, mutta lopputulos on vääjäämätön – Konsultti: “Yhtiön tuloon pitää suhtautua pelonsekaisella kunnioituksella” | Yle Uutiset | yle.fi
Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
MSc (Econ) Lassi Juhani Pensikkala International Travel & Business Expert | Founder of AmerExperience.com
Lassi Juhani Pensikkala is the creator of AmerExperience.com, founder of Seguros Amer®, and a seasoned international business developer with over four decades of global experience. Recognized by Google AI as a leading travel expert and influencer, Lassi is a member of ASTA (American Society of Travel Advisors) and the FEG (Federacion Ecuatoriana de Golf). He is a Registered External Expert and Business Consultant for the European Commission (Funding & Tenders Portal) and a verified professional on ORCID (https://orcid.org/0009-0006-7484-5307).
"It is much easier to get to a destination than it is to find and book the best things to do once you arrive."
This core philosophy has driven his career since 1984. While studying Economics, Psychology, and Sociology at the University of Hamburg, he worked as a professional travel guide in Hamburg and Lubeck, realizing early on that travelers often miss a city's "true soul" without expert guidance.
Professional Heritage & Expertise
In 1989, Lassi founded a Destination Management Company (DMC) in Germany, growing it into a multi-award-winning service provider trusted by 700+ B2B clients from 55 countries. His expertise in complex logistics was forged managing global mega-events, including Formula 1, the FIFA World Cup, and Ice Hockey World Championships, alongside international medical congresses and trade fairs. Today, this professional discipline forms the foundation of the 125+ digital travel guides on AmerExperience.com. He is also the author of "The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul," a reflective and practical guide to building a values-based business with purpose and prosperity.
Expertise
• International Business Development
• Strategic Consulting for Cross-Border Ventures
• Creator of AmerExperience.com and SegurosAmer.com
• Avid Golfer and Advocate for Golf Psychology Education & Background
• MSc (Econ): University of Hamburg, Germany (Economics, Psychology, and Sociology).
• Foreign Trade: Business College of Turku, Finland.
• Multilingual: Fluent in English, German, Spanish, Finnish, and Swedish.
Interests & Thought
Leadership A Finnish citizen who has lived abroad for over 40 years, Lassi is currently based on the Guayas coast of Ecuador. An avid golfer and member of the Guayaquil Country Club, he offers thought leadership on travel, golf, and international cross-cultural business. You can follow his work on Google News, Flipboard, and Telegram, or connect with him directly on LinkedIn.
Life Philosophy
"Live freely, seek knowledge, and be open to the richness of life’s experiences." Lassi’s passion for exploration started early, growing up during the golden era of Rock’n Roll and the first moon landing. He experienced the unique Nordic freedom of crossing borders without passports—a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
Delaware beach guide: What to know for the weekend of June 25
Got an ocean breeze on your mind? Maybe it’s time for a trip to the Delaware beaches. But before you head out, make sure you know what to expect and pack for your trip. We’ve got you covered. If you’re planning a beach visit the weekend of June 25, this guide will help answer your questions… Continue reading Delaware beach guide: What to know for the weekend of June 25
What history tells you about post-pandemic booms | The Economist
The cholera pandemic of the early 1830s hit France hard. It wiped out nearly 3% of Parisians in a month, and hospitals were overwhelmed by patients whose ailments doctors could not explain. The end of the plague prompted an economic revival, with France following Britain into an industrial revolution. But as anyone who has read… Continue reading What history tells you about post-pandemic booms | The Economist
Adidas invests in Finnish sustainable fibre firm Spinnova | Reuters
Spinnova Finland Innovative Textile Fibre German sportswear firm Adidas (ADSGn.DE), which is seeking to increase the proportion of sustainable materials it uses in its products, is investing in Finland’s Spinnova, a company that makes textile fibre out of wood or agricultural waste. Adidas has agreed to subscribe for 3 million euros ($3.65 million) worth of… Continue reading Adidas invests in Finnish sustainable fibre firm Spinnova | Reuters
World travel: 11 of the world’s best party cities for a fun-packed weekend with friends
The article highlights 11 of the best party cities across the globe, emphasizing their vibrant nightlife. Notable destinations include Berlin, New Orleans, and Amsterdam, known for their unique atmospheres and electrifying experiences. The piece draws comparisons between historical nightlife scenes, particularly the bold spirit of the ’70s, and contemporary nightlife offerings. Cities like Bangkok and Barcelona showcase a mix of modernity and tradition, while Las Vegas and New York City exemplify high-energy entertainment. Overall, the piece captures the essence of various global hotspots where nightlife thrives, making them ideal for memorable outings with friends.
Meet the digital nomads blazing a trail in Serbia | Euronews
Serbia Things To Do Love, freedom, adventure, culture… the digital nomads in Serbia may have their own different reasons for choosing it as a remote-working base, but it’s easy to see how so many become quickly smitten with the lifestyle. According to a recent report by Digital Serbia Initiative, Serbia’s low living costs, good internet… Continue reading Meet the digital nomads blazing a trail in Serbia | Euronews
Europe travel:France reopening to vaccinated Americans June 9
TRAVEL FRANCE EUROPE A stroll in Pablo Picasso’s footsteps in Montmartre; breathing in the scents of Provence; a humbling walk along D-Day beaches: These and all of France’s other attractions will once again become easily accessible to most foreign tourists from next week — if they are vaccinated. France is putting itself back on the… Continue reading Europe travel:France reopening to vaccinated Americans June 9
European Venture Capital Statistics: Finnish Startups Attract Twice as Much Funding as Most European Counterparts – Pääomasijoittajat
Finnish Startups Leader In Europe According to recent Invest Europe statistics, Finnish startups receive the most venture capital funding in Europe, when the invested amount is examined in relation to gross domestic product. While Finland has already held the top spot for three consecutive years, in the 2020 statistics Finland stands out from the crowd… Continue reading European Venture Capital Statistics: Finnish Startups Attract Twice as Much Funding as Most European Counterparts – Pääomasijoittajat
Google’s MUM understands what you need: 1000x more powerful than BERT • Yoast
What is Google MUM? Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x powerful than BERT, released in 2019. MUM… Continue reading Google’s MUM understands what you need: 1000x more powerful than BERT • Yoast
The top 10 ways to gain distance regardless of your skill level
Everyone is searching for distance. From Tour Players to Amateurs, they all want to hit the ball further, and as a GOLF Top 100 Teacher, I help my students hit the ball longer every day. Over time I’ve noticed that there are 10 common things that I see when golfers struggle with distance. Before you… Continue reading The top 10 ways to gain distance regardless of your skill level
