‘You want to get that reassurance’: Why Scottie Pippen, John Legend are endorsing travel

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Travel Insider 🔵 YOUR UPDATES TODAY 🔵 Celebrities can be a useful tool to help the travel industry’s revival.

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George Clooney, John Legend and Scottie Pippen want you to travel.

All three celebrities star in new campaigns tied to the travel industry: Clooney promotes a fundraiser that offers the chance to visit him in Italy, John Legend stars in a new Vrbo ad that promotes visiting loved ones and Scottie Pippen offers up his own Chicago home through Airbnb.

It’s no coincidence that travel companies are using familiar faces in their campaigns just as the travel industry is starting to rebound.

Read the full story here
https://www.usatoday.com/story/travel/2021/07/14/george-clooney-scottie-pippen-john-legend-help-travel-industry-tourism-revival-airbnb-vrbo-omaze/7959369002/?utm_source=dlvr.it&utm_medium=wordpress


"This kind of support to the travel industry is fantastic, thank you very much, George Clooney, John Legend, and Scottie Pippen. It is what we all travel professionals and everyone who works in the travel business urgently need. The travel industry is one of the biggest economic sectors globally and the social and economical impact is huge" - Lassi Pensikkala creator of AmerExperience.com

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About the destination expert
Lassi Pensikkala — With four decades in the travel industry, economist Lassi Pensikkala has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. He is polyglot and his experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise is built over 40+ years as the founder and operator of a destination management company in Germany, Europe and Latin America. He is the author of 37 Europe travel guides, 60 USA and 20 Latin America destination guides, and a growing collection of multilingual Travel Destination Magazines EN ES DE SE FI on AmerExperience.com. Learn more

By Lassi Pensikkala | Economist & Entrepreneur

Lassi Pensikkala is a Finnish travel expert, economist, and founder of AmerExperience.com. He lived in Sweden, 28 years in Germany and resides in Ecuador since 2009, publishing multilingual travel guides and international destination insights.

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