Ever-changing digital landscape can quickly become an overwhelming one
It’s probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
But when you’re growing a business, it may seem as though this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that need to get done, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy?
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90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]
In digital marketing nothing comes over night
“Many bloggers and companies take the digital marketing in their own hands. It is great, I recommend you to do it! Anyway prepare for long-distance plans over years and have a lot of patience. In fact, nothing comes over night.
You need to get to the 9,37% group in Google SERP and it is not very easy. It is imposible neither. Everybody talks about writing great content but you need to know a lot about SEO, keyword research etc. too. And, everybody producing new content to internet is like throwing more waste and plastics into oceans.
Search for alternatives like BING, DuckDuckGo, PPC, Youtube, social media, mailings, Flipboard, Medium and Scoopit. Use intelligent schedulers like Crowdfire or Dlvrit to automate the processes.
There are a lot people saying the opposite to you. They tell you that you will see results after few weeks and how people become millionaires with affiliate marketing and producing content. Their business is selling you online courses or advisory.”
MScEcon Lassi Pensikkala
International Business Expert and Travel Influencer
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Eco. Lassi Pensikkala
Founder of Amer Experience
Studied Economy, Psychology and Sociology at the University of Hamburg Germany. I speak English, Spanish, German, Swedish and Finnish
AmerExperience.com | Created at The Pacific Coast of Americas
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About the author
Lassi Pensikkala — With three decades in the travel industry, Lassi has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. His experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise was built over 20+ years as the founder and operator of a destination management company in Germany. He is the author of 37 Europe travel guides, 60 USA destination guides, and a growing collection of world guides on AmerExperience.com.
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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection.
He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms.
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Expertise
• International Business Development
• Creator of AmerExperience.com and SegurosAmer.com
• Strategic consulting for cross-border ventures
• Avid golfer and advocate for golf psychology
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Education
Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology.
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Language skills
Multilingual in English, German, Spanish, Swedish, and Finnish
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Life philosophy
“Live freely, seek knowledge, and be open to the richness of life’s experiences.”
Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today.
For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
View all of Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |'s posts.
