The things that make Brits proud to be British revealed: Fish and chips is No.1, review by Lassi Pensikkala

Brits proud to be British revealed: Fish and chips is No.1

Brits proud to be British revealed

Article review by Lassi Pensikkala, Travel expert: In a survey conducted by Milk & More, the British public shared the top 40 things that make them most proud to be British. The results, published by Ted Thornhill, Mailonline Travel Editor, showcase a diverse mix of traditions, landmarks, and cultural treasures that evoke a deep sense of national pride.

Topping the list with an overwhelming 61% of the vote is the timeless classic, fish and chips. This quintessentially British treat has secured its place as the nation’s pride, followed closely by the National Health Service (NHS) at 56%. The iconic symbols of Big Ben and Buckingham Palace share the third spot with an impressive 50% each.

Did you know? The histrory of fish and chips

Notably, the late Queen Elizabeth II holds a joint fourth position (49%), highlighting the enduring admiration for the beloved monarch. Other favorites making the list include the scenic Lake District (sixth, 46%), a proper cup of British tea (joint seventh, 45%), and the Tower of London (fifth, 47%).


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The survey further delves into the rich tapestry of British pride, revealing that Sir David Attenborough and a well-risen Yorkshire pudding share the seventh spot at 45%. The cultural phenomenon of James Bond claims the ninth position, resonating with 42% of respondents.

Beyond the well-established icons, the list expands to encompass the British countryside, the Royal Family, and cultural staples like Shakespeare and the London Eye. The findings, derived from a Perspectus Global poll of 1,500 people, reflect a deep-seated nostalgia for bygone eras, evident in the fondness for red telephone boxes and traditional double-decker buses.

Interestingly, over half of the respondents express pride in the preservation of century-old traditions, such as doorstep deliveries and the enduring popularity of a classic afternoon tea. Despite global travel options, nearly half of Britons (48%) express sheer joy in returning home to their native Britain.

The research, commissioned by Milk & More, also sheds light on the intrinsic qualities that define the British spirit. A resounding 46% believe that Britain can be one of the best places to live, attributing this sentiment to enduring characteristics such as a dry sense of humor, politeness, sarcasm, and the ability to unite in times of crisis.

Patrick Muller, CEO for Milk & More, emphasizes the enduring legacy of British traditions, noting the significance of milk deliveries in glass bottles as a cherished part of the nation’s heritage. As the study concludes, 52% of participants affirm that milk indeed tastes better from a classic glass bottle, underlining the unwavering attachment to timeless practices.

In essence, the survey captures the essence of what makes Britons proud, celebrating a rich tapestry of traditions, landmarks, and cultural phenomena that continue to define and unite the nation.

The original story in Daily Mail UK

Lassi Pensikkala - Economist, Travel expert, and Frequent traveler
Lassi Pensikkala – Economist, Travel expert, and Frequent traveler

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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |

Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection. He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms. ⸻ Expertise • International Business Development • Creator of AmerExperience.com and SegurosAmer.com • Strategic consulting for cross-border ventures • Avid golfer and advocate for golf psychology ⸻ Education Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology. ⸻ Language skills Multilingual in English, German, Spanish, Swedish, and Finnish ⸻ Life philosophy “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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