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Brits proud to be British revealed
Article review by Lassi Pensikkala, Travel expert: In a survey conducted by Milk & More, the British public shared the top 40 things that make them most proud to be British. The results, published by Ted Thornhill, Mailonline Travel Editor, showcase a diverse mix of traditions, landmarks, and cultural treasures that evoke a deep sense of national pride.
Topping the list with an overwhelming 61% of the vote is the timeless classic, fish and chips. This quintessentially British treat has secured its place as the nation’s pride, followed closely by the National Health Service (NHS) at 56%. The iconic symbols of Big Ben and Buckingham Palace share the third spot with an impressive 50% each.
Notably, the late Queen Elizabeth II holds a joint fourth position (49%), highlighting the enduring admiration for the beloved monarch. Other favorites making the list include the scenic Lake District (sixth, 46%), a proper cup of British tea (joint seventh, 45%), and the Tower of London (fifth, 47%).
The survey further delves into the rich tapestry of British pride, revealing that Sir David Attenborough and a well-risen Yorkshire pudding share the seventh spot at 45%. The cultural phenomenon of James Bond claims the ninth position, resonating with 42% of respondents.
Beyond the well-established icons, the list expands to encompass the British countryside, the Royal Family, and cultural staples like Shakespeare and the London Eye. The findings, derived from a Perspectus Global poll of 1,500 people, reflect a deep-seated nostalgia for bygone eras, evident in the fondness for red telephone boxes and traditional double-decker buses.
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Interestingly, over half of the respondents express pride in the preservation of century-old traditions, such as doorstep deliveries and the enduring popularity of a classic afternoon tea. Despite global travel options, nearly half of Britons (48%) express sheer joy in returning home to their native Britain.
The research, commissioned by Milk & More, also sheds light on the intrinsic qualities that define the British spirit. A resounding 46% believe that Britain can be one of the best places to live, attributing this sentiment to enduring characteristics such as a dry sense of humor, politeness, sarcasm, and the ability to unite in times of crisis.
Patrick Muller, CEO for Milk & More, emphasizes the enduring legacy of British traditions, noting the significance of milk deliveries in glass bottles as a cherished part of the nation’s heritage. As the study concludes, 52% of participants affirm that milk indeed tastes better from a classic glass bottle, underlining the unwavering attachment to timeless practices.
In essence, the survey captures the essence of what makes Britons proud, celebrating a rich tapestry of traditions, landmarks, and cultural phenomena that continue to define and unite the nation.
The original story in Daily Mail UK
Warm regards,
Lassi Pensikkala
Destination expert & travel writer
Updated 2026 · © Lassi Pensikkala
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