Economist Lassi Pensikkala emphasizes the importance of understanding marketing complexities, especially for small to mid-sized businesses with limited budgets. He encourages businesses not to give up, highlighting that digital marketing is a cost-effective yet challenging avenue. Pensikkala advises delegating tasks to professionals while utilizing practical tools to simplify marketing efforts. He promotes LinkedIn’s marketing handbooks as valuable resources for effective advertising on the platform. The ultimate goal is to generate quality leads and increase brand awareness, tailored specifically for B2B marketers.
handbooks
Business and marketing handbook
