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In a survey conducted by Milk & More, Britons expressed pride in a diverse mix of traditions, landmarks, and cultural treasures. Fish and chips topped the list at 61%, followed by the NHS at 56%, and iconic symbols like Big Ben and Buckingham Palace at 50%. The survey also revealed pride in well-loved icons, the British countryside, and century-old traditions. Britons value enduring characteristics such as a dry sense of humor and the ability to unite in times of crisis, reflecting the essence of British pride.