El consultor de negocios y creador de Amer Experience, Lassi Pensikkala, destaca en entrevista con Radio Turismo Ecuador que nuestro país es el destino turístico más lindo del mundo por la calidez de su gente, la cultura, el clima y la naturaleza, atractivos que le hicieron mudarse de su natal Finlandia hace 12 años. “Vivo en Guayaquil. Mi familia es ecuatoriana y me gusta mucho vivir aquí, honestamente es un destino muy lindo. La vida en América Latina es un poco diferente que en Europa”, señala.
Lassi Pensikkala: “Ecuador es el destino turístico más lindo del mundo” – RadioTurismoEcuador
Cuenta con 40 años de experiencia en el sector turístico internacional y, desde su óptica, explica que la ventaja competitiva de Ecuador es su flora y fauna así como sus cuatro mundos o regiones: La Insular de Galápagos, los Andes, la Costa y la Amazonia, que calificó de ´muy impresionantes´. Al ser Ecuador un país pequeño resulta manejable para los turistas, porque las distancias no son muy grandes. “Tú puedes ver nieve, luego ir a nadar en el mar Pacífico o ir a la selva. Estas son las ventajas más grandes para los turistas internacionales”, que hay que destacar para atraer turistas.
Pensikkala considera que en Ecuador no falta mucho por hacer porque tiene los recursos naturales, que son la materia prima. No obstante, explica que se debe mejorar la infraestructura de servicios básicos, que es un tema de importancia para los europeos, en especial los finlandeses. Por ejemplo, asegurar la dotación de agua limpia para la preparación de los alimentos, de tal manera que “el sabor sea mejor y más sano, pues es un asunto de seguridad también”.
La entrevista completa y la virtual meeting grabada aqui:
Lassi Pensikkala — With three decades in the travel industry, Lassi has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. His experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise was built over 20+ years as the founder and operator of a destination management company in Germany. He is the author of 37 Europe travel guides, 60 USA destination guides, and a growing collection of world guides on AmerExperience.com. Learn more
By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection.
He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms.
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Expertise
• International Business Development
• Creator of AmerExperience.com and SegurosAmer.com
• Strategic consulting for cross-border ventures
• Avid golfer and advocate for golf psychology
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Education
Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology.
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Language skills
Multilingual in English, German, Spanish, Swedish, and Finnish
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Life philosophy
“Live freely, seek knowledge, and be open to the richness of life’s experiences.”
Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today.
For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
