How to Master Content Marketing on LinkedIn

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?

The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.

Looking to send out short, digestible content? Engage with a status update.

Have something long and poignant to say? Publish an article. 

To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. 

Get the essential guide to using LinkedIn for marketing and professional networking.

How to Distribute Your Content on LinkedIn

1. Publish quick status updates.

One of LinkedIn’s most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.
— Read on blog.hubspot.com/marketing/linkedin-content-marketing

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Eco. Lassi Pensikkala
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AmerExperience.com | Created at The Pacific Coast of Americas

Studied Economy, Psychology and Sociology at the University of Hamburg Germany. I speak English, German, Spanish, Swedish and Finnish

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Lassi Pensikkala — Global Travel Expert & Creator of AmerExperience

  • Over 30 years of international travel experience
  • Lived in Finland, Germany, and Ecuador
  • Specialist in curated itineraries for families, seniors, and adventurers
  • Author of 37+ Europe travel guides and curated worldwide destination content

By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & SegurosAmer |

Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection. He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms. ⸻ Expertise • International Business Development • Creator of AmerExperience.com and SegurosAmer.com • Strategic consulting for cross-border ventures • Avid golfer and advocate for golf psychology ⸻ Education Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology. ⸻ Language skills Multilingual in English, German, Spanish, Swedish, and Finnish ⸻ Life philosophy “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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