How To Attract Good Luck: 4 Secrets Backed By Research
Richard Wiseman, a professor of psychology at the University of Hertfordshire and the author of the bestselling book “Luck Factor,” conducted scientific research on luck. He studied over 1000 people and discovered that there are indeed individuals who are consistently unlucky. In this article, we’ll delve into his findings and insights on luck, moving away from notions of voodoo or magic crystals.
Richard Wiseman’s research revealed that lucky and unlucky people have different attitudes and behaviors that contribute to their respective experiences. Unlucky individuals tend to be more anxious, rigid, and focused on their own problems, which narrows their perception and limits their ability to recognize opportunities. On the other hand, lucky individuals are more open-minded, relaxed, and receptive to new experiences, enabling them to spot and seize chances that others may overlook.
One fascinating experiment Wiseman conducted involved a newspaper advertisement that offered participants a chance to win a large sum of money. He asked both lucky and unlucky people to count the number of photographs in the newspaper, and interestingly, the lucky individuals were more likely to notice a message stating, “Stop counting—there are 43 photographs.” In contrast, the unlucky individuals were too focused on counting and missed the message entirely.
Wiseman’s research suggests that luck is not purely a matter of chance, but rather influenced by our mindset and behavior. By adopting the attitudes and behaviors of lucky people, it is possible to enhance our own luck. So, if you’ve been feeling unlucky lately, there may be ways to shift your perspective and improve your fortune.
This is very interesting indeed. Luck and personality are the most important factors to your success in business and career. Read the above article, it is ever green 🍀
Econ. Lassi Pensikkala Business Consultant – Influencer Studied Economy, Psychology and Sociology at the University of Hamburg
Speaks Five languages English German Spanish Swedish and Finnish
Use the best business tools and technology to achieve top results
About the author
Lassi Pensikkala — With three decades in the travel industry, Lassi has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. His experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise was built over 20+ years as the founder and operator of a destination management company in Germany. He is the author of 37 Europe travel guides, 60 USA destination guides, and a growing collection of world guides on AmerExperience.com. Learn more
By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection.
He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms.
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Expertise
• International Business Development
• Creator of AmerExperience.com and SegurosAmer.com
• Strategic consulting for cross-border ventures
• Avid golfer and advocate for golf psychology
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Education
Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology.
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Language skills
Multilingual in English, German, Spanish, Swedish, and Finnish
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Life philosophy
“Live freely, seek knowledge, and be open to the richness of life’s experiences.”
Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today.
For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
