Golf’s Online Economy | The Q

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Do Golfers Buy Online?

Read the excellent article from Adam Schupak

Golf’s Online Economy
Amazon and other online retailers have growing presence in the golf merchandise market
by Adam Schupak

July 2019
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Tom Cox doesn’t have to look far to see the influence that online retail giants are having on the way consumers buy (and sell) goods. All he has to do is look at his front door.

“We get a shipment a day from Amazon at our house, especially with a 2-year-old,” said Cox, CEO and president of Golfballs.com, which he founded in 1995. “Amazon is eating retail.”

The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail – a place to buy not just books, but household goods, electronics and yes, sporting goods, too – it is affecting nearly every subset of retail in every vertical and category. The shift in consumer behavior and spending habits extends to golf as in other markets. Both brick and mortar and Internet-based retailers fear going the way of Circuit City, Toys ‘R’ Us and The Sports Authority and being eclipsed by bigger and more versatile rivals.

An Amazon employee prepares merchandise for shipping. (Photo credit: Amazon)
 

Golf is one of the nation’s leading individual participation sports, which in turn fosters spending on equipment, apparel and accessories. NGF research shows that 37% of golfers bought golf-related merchandise online last year, rising from 35% the previous year, and account for a growing percentage of total golf merchandise sales. And when looking at adult core golfers (those who played eight or more rounds), that number climbs to 49% of core golfers who made a golf-related purchase last year, whether that was clubs, balls, bags, gloves, shoes or apparel.

The market for golf clubs and balls alone was $2.7 billion in 2018, up about 6% from the previous year, according to NGF research.
— Read on www.thengfq.com/2019/07/golfs-online-economy/


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By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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