There are not many finer sights in golf than a perfectly-executed Henrik Stenson 3-wood.
But it seems how the Swede became quite so proficient with the second longest club in his bag developed out of necessity rather than choice.
“I managed to break my driver back in the day when I was out playing with my dad,” the 2016 Open champion explains. “He got very upset with me and said ‘I’m not going to buy you another driver because you have ruined this one.’
“So, I went to the ATM to take out my whole savings and I got myself a new one. The driver was about $200 to replace, so it wiped out all of my pocket money for a good while.”
But Stenson’s luck did not improve after this ordeal. He continues: “I was playing with some friends and I hit a bad drive, so I just casually dropped the new driver on the tee.
“You know how graphite shafts are, with the vibrations, if it hits the spot it doesn’t need any force whatsoever. I just dropped it and it snapped. I didn’t dare to tell my dad, and I had to play without a driver for a while because I didn’t have any money to replace the shaft.
“I thought to myself, ‘He is not going to believe this.’”
In a frank admission, Stenson described the impact his temper has had on him – and his clubs – down the years.
“You would have thought I had learnt my lesson back then,” he explains. “My temper is something we have been fighting over the years. It’s one of those things that if you take that away, you also take a bit of the fire. They go hand in hand. With age I have certainly calmed down and I choose my moments a little bit better.”
— Read on www.nationalclubgolfer.com/news/ever-wondered-why-stenson-is-so-good-with-his-3-wood/
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Lassi Pensikkala — With three decades in the travel industry, Lassi has worked as a professional travel guide, destination management entrepreneur, and international travel consultant, serving 700+ B2B clients from 55 countries. His experience spans global mega-events (Formula 1, football world championships, international trade fairs, and congresses) as well as incentives, themed group tours, and tailor-made cultural journeys. This expertise was built over 20+ years as the founder and operator of a destination management company in Germany. He is the author of 37 Europe travel guides, 60 USA destination guides, and a growing collection of world guides on AmerExperience.com.
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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
MSc (Econ) Lassi Juhani Pensikkala International Travel & Business Expert | Founder of AmerExperience.com
Lassi Juhani Pensikkala is the creator of AmerExperience.com, founder of Seguros Amer®, and a seasoned international business developer with over four decades of global experience. Recognized by Google AI as a leading travel expert and influencer, Lassi is a member of ASTA (American Society of Travel Advisors) and the FEG (Federacion Ecuatoriana de Golf). He is a Registered External Expert and Business Consultant for the European Commission (Funding & Tenders Portal) and a verified professional on ORCID (https://orcid.org/0009-0006-7484-5307).
"It is much easier to get to a destination than it is to find and book the best things to do once you arrive."
This core philosophy has driven his career since 1984. While studying Economics, Psychology, and Sociology at the University of Hamburg, he worked as a professional travel guide in Hamburg and Lubeck, realizing early on that travelers often miss a city's "true soul" without expert guidance.
Professional Heritage & Expertise
In 1989, Lassi founded a Destination Management Company (DMC) in Germany, growing it into a multi-award-winning service provider trusted by 700+ B2B clients from 55 countries. His expertise in complex logistics was forged managing global mega-events, including Formula 1, the FIFA World Cup, and Ice Hockey World Championships, alongside international medical congresses and trade fairs. Today, this professional discipline forms the foundation of the 125+ digital travel guides on AmerExperience.com. He is also the author of "The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul," a reflective and practical guide to building a values-based business with purpose and prosperity.
Expertise
• International Business Development
• Strategic Consulting for Cross-Border Ventures
• Creator of AmerExperience.com and SegurosAmer.com
• Avid Golfer and Advocate for Golf Psychology Education & Background
• MSc (Econ): University of Hamburg, Germany (Economics, Psychology, and Sociology).
• Foreign Trade: Business College of Turku, Finland.
• Multilingual: Fluent in English, German, Spanish, Finnish, and Swedish.
Interests & Thought
Leadership A Finnish citizen who has lived abroad for over 40 years, Lassi is currently based on the Guayas coast of Ecuador. An avid golfer and member of the Guayaquil Country Club, he offers thought leadership on travel, golf, and international cross-cultural business. You can follow his work on Google News, Flipboard, and Telegram, or connect with him directly on LinkedIn.
Life Philosophy
"Live freely, seek knowledge, and be open to the richness of life’s experiences." Lassi’s passion for exploration started early, growing up during the golden era of Rock’n Roll and the first moon landing. He experienced the unique Nordic freedom of crossing borders without passports—a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
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