Economist Lassi Pensikkala: A global citizen with a wealth of experience
Lassi Pensikkala is a Finnish economist who has lived and worked abroad for over 40 years. He is a multilingual polyglot, speaking English, German, Spanish, Swedish, and Finnish. Pensikkala has a background in economics, psychology, and sociology, which gives him a deep understanding of human behavior and the global economy.
Pensikkala is a consultant who helps companies with international business. He provides advice on market entry strategies, cross-cultural training, and global operations. Pensikkala is in addition a writer, and he has published numerous articles on travel, golf, and business.
Pensikkala’s unique combination of skills and experience make him a valuable asset to any company that is looking to expand into new markets or grow its international business. He is a trusted advisor who can help companies to navigate the challenges of global business and achieve their goals.
In addition to his professional accomplishments, Pensikkala is also a passionate traveler and golfer. He has visited over 50 countries and played on some of the most prestigious golf courses in the world. Pensikkala is furthermore a strong advocate for cross-cultural understanding and cooperation.
Pensikkala is a role model for anyone who is interested in pursuing a career in international business. He is a living example of how hard work, dedication, and a global perspective can lead to success.
Lassi Pensikkala’s education and training
- Studied Foreign Trade in Business College of Turku Finland
- Studied Economy, Psychology and Sociology at the University of Hamburg, graduated as MSc(Econ)
- More about Lassi Pensikkala in LinkEdin.
Pensikkala’s specific areas of expertise in international business
- International Business Consulting
- Business Match Making
- Cross-Cultural Training for Europe and Latin America
Lassi Pensikkala’s track record of success in helping companies to expand globally
- Worked as an independent consultant for Finnpartnership Business Matchmaking, a program under the Ministry for Foreign Affairs of Finland, connecting Nordic and Latin American companies.
- Supported Finnish and European firms in entering new markets through feasibility studies, partner identification, and investment facilitation.
- Advised industrial, technology, and service companies in discovering new opportunities, clients, and distribution channels across Ecuador, Peru, Colombia, and the wider Latin American region.
- Helped establish joint ventures and local partnerships for sustainable business development and long-term market presence.
- Created and implemented strategic entry plans for companies in construction, mining, insurance, tourism, and technology sectors.
- Acted as a cross-cultural business connector between European and Latin American partners, focusing on trust, clarity, and win–win cooperation.
- Supported Finnish companies in applying for Finnpartnership and Business Finland funding to expand international operations.
- Provided market research, competitor analysis, and business intelligence for companies evaluating entry into Latin American markets.
- Consulted on risk management, contract negotiation, and intercultural communication for international business development projects.
- Fluent in five languages: English, Spanish, German, Swedish, and Finnish — enabling effective communication and understanding across regions.
- Recognized for his role in building bridges between companies and cultures, promoting ethical, sustainable, and long-term business growth.
- Registered Expert & Verified Professional in several international platforms:
- More about Lassi Pensikkala in LinkEdin.
Lassi Pensikkala’s personal story
From a young age, Lassi Pensikkala dreamed of exploring the world and living abroad. After studying Foreign Trade in Finland, he began his international journey by working in Stockholm, Sweden, before moving to Germany, where he studied Economics, Psychology, and Sociology at the University of Hamburg.
After graduating, Pensikkala founded his own company in Destination Management and International Business Consulting in Germany, helping European companies expand into new markets. For more than two decades, he built a solid reputation as a trusted advisor in international business and cross-cultural development.
In 2009, driven by a desire for a new chapter, he moved to the Pacific Coast of Ecuador, where he continues to live and work. There, he co-founded Seguros Amer Pensikkala Romo®, a growing insurance and risk-management firm that combines professional expertise with family values.
Today, Pensikkala unites his global business experience, entrepreneurial spirit, and passion for people under two complementary ventures:
- AmerExperience.com, offering travel, golf, and business insights with an international perspective.
- Seguros Amer Pensikkala Romo®, providing trusted insurance solutions for individuals and companies across Ecuador.
His story reflects a life dedicated to learning, integrity, and connecting people and cultures — living proof that curiosity, courage, and purpose can turn dreams into a meaningful global career.
Pensikkala’s thoughts on the future of international business
Pensikkala believes that the future of international business is more complex than ever before. He is convinced that the environmental challenges that the world faces will require nations to work together more closely and to use AI to achieve positive results. He further believes that global business understanding and cross-cultural skills will be essential for success in the future. He says that generalists with wide knowledge and wisdom will have an advantage over specialists, as AI can more easily compensate for specialized knowledge than for global understanding where the human touch is crucial.
How businesses can play a role in promoting global cooperation and understanding
Businesses can play a role in promoting global cooperation and understanding by:
- Hiring and promoting a diverse workforce
- Investing in cross-cultural training for their employees
- Conducting business in a sustainable and ethical manner
- Supporting initiatives that promote global cooperation and understanding
By taking these steps, businesses can help to create a more peaceful and prosperous world.
