Doing business in Ecuador and Finland: A cross-cultural comparison by economist Lassi Pensikkala

Doing Business in Ecuador and Finland: A Cross-Cultural Comparison by Economist Lassi Pensikkala

Doing Business in Ecuador and Finland: A Cross-Cultural Comparison by Lassi Pensikkala

Ecuador and Finland are two countries with very different cultures, and this can impact business practices in a number of ways. As an international business expert from Finland living in Ecuador, I have had the opportunity to experience firsthand the cultural differences between these two countries, and I have learned some valuable lessons about how to do business successfully in both places.

One of the most important things to keep in mind when doing business in Ecuador is that the communication style is very different from the communication style in Finland. Ecuadorians are generally more expressive and emotional in their communication style, while Finns tend to be more reserved and direct. It is important to be respectful of these cultural differences and to adjust your communication style accordingly.

Another important difference is the decision-making process. Decision-making in Ecuador is often more hierarchical and centralized than in Finland. This means that it may take longer to get things done in Ecuador, as decisions need to be approved at multiple levels. It is important to be patient and to understand the local decision-making process.

Negotiation style is another important cultural difference. Ecuadorians generally prefer a more relationship-based negotiation style, while Finns tend to have a more transactional negotiation style. This means that it is important to build personal relationships with your negotiating partners in Ecuador and to be prepared to negotiate on price and other terms.

In terms of work ethic, Ecuadorians are generally hard workers who are willing to put in long hours. Finns, on the other hand, tend to have a more balanced work-life ethic. It is important to be respectful of the local work ethic and to avoid putting your employees under too much pressure.

Finally, it is important to be aware of the different business etiquette in Ecuador and Finland. Ecuadorians generally place a high value on respect and communication in business settings, while Finns tend to have a more casual but formal business culture. It is important to dress appropriately to use polite language in Ecuador, and to be more direct and to the point in Finland.

Overall, there are a number of important cultural differences between Ecuador and Finland that business people should be aware of. By being respectful of cultural differences, being flexible and adaptable, building personal relationships, being patient, and getting professional help when needed, business people can increase their chances of success in both countries.

Lassi Pensikkala

International Business Expert

Ecuador


News writer Lassi Pensikkala: “I help you to follow the industry trends. As a content creator, my job is to collect important data with high value, and with human touch for my readers, and to bring it all to one place. I select for you interesting, relevant, and valuable Business Success, and Business Psychology related articles to read from the international and trusted press.”

Lassi Pensikkala, an International Business Expert and Entrepreneur, has studied Economics, Psychology, and Sociology at the University of Hamburg, and graduated with a Master of Science in Economics MSc(Econ). He is multilingual, speaking English, Spanish, German, Swedish, and Finnish, and is the founder of AmerExperience.com: “I keep my readers up to date with news that interests them. This article is worth reading – I recommend it to you.”

By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |

Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection. He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms. ⸻ Expertise • International Business Development • Creator of AmerExperience.com and SegurosAmer.com • Strategic consulting for cross-border ventures • Avid golfer and advocate for golf psychology ⸻ Education Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology. ⸻ Language skills Multilingual in English, German, Spanish, Swedish, and Finnish ⸻ Life philosophy “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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