Economist Lassi Pensikkala emphasizes the importance of understanding marketing complexities, especially for small to mid-sized businesses with limited budgets. He encourages businesses not to give up, highlighting that digital marketing is a cost-effective yet challenging avenue. Pensikkala advises delegating tasks to professionals while utilizing practical tools to simplify marketing efforts. He promotes LinkedIn’s marketing handbooks as valuable resources for effective advertising on the platform. The ultimate goal is to generate quality leads and increase brand awareness, tailored specifically for B2B marketers.
Amer Experience Business News And Headlines
Economist Lassi Pensikkala offers engaging reads, providing valuable insights into international business, especially the dynamics between Europe and Latin America. His expertise spans cross-cultural considerations, business success, and business psychology – a worthwhile exploration for your reading.
Los tres pilares de un negocio sólido y el rol de los seguros corporativos en Ecuador
Para que un negocio crezca y perdure, se requiere una base sólida compuesta por planificación, organización y control. En Ecuador, los seguros corporativos son un elemento estratégico crucial, funcionando no solo como un gasto, sino como una herramienta de protección y continuidad financiera. La planificación convierte la visión en metas operativas, mientras que una organización adecuada estructura roles y recursos para aumentar la eficiencia. El control garantiza que los planes se ejecuten correctamente mediante indicadores. Incorporar seguros es esencial para mantener el flujo de caja y asegurar la estabilidad a largo plazo.
Doing business in Ecuador: 3 critical facts Nordic companies must know before investing or entering high-value deals
Ecuador presents significant investment opportunities across various sectors like construction and energy. However, Nordic companies may find the local business climate complex and reliant on relationships. Success often hinges on access to high-level decision-makers rather than just proposals. Middle managers may hinder progress, as many lack the authority or motivation to advance new ideas. Persistence, patience, and local presence are key, as silence after initial meetings is common. Building strong relationships is essential, as business in Ecuador is deeply personal and trusting.
Doing business in Ecuador and Finland: A cross-cultural comparison by economist Lassi Pensikkala
Lassi Pensikkala’s article highlights the cultural differences in business practices between Ecuador and Finland. He notes that communication styles vary, with Ecuadorians being more expressive and hierarchical decision-making processes contrasted with Finland’s directness and efficiency. Negotiation styles differ significantly; Ecuadorians favor relationship-building while Finns are more transactional. Work ethics also diverge, with Ecuadorians working long hours compared to the balanced Finns. Business etiquette requires adapting to local customs, emphasizing respect in Ecuador and casual formality in Finland. Understanding these differences can enhance business success in both countries.
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Doing Business with Ecuador – A European Perspective
Ecuador is emergently recognized as a dynamic market in Latin America, particularly under President Daniel Noboa’s leadership, which emphasizes modernization and foreign investment. The dollarized economy offers financial stability, while the EU–Ecuador trade agreement facilitates enhanced trade, granting preferential treatment to goods. In 2024, Ecuador’s exports reached US $34.4 billion, with the EU as a significant partner. The country presents opportunities in mining, agriculture, technology, and infrastructure, making it attractive for European, especially Scandinavian, companies to explore investment partnerships.
Top 5 tips to succeed in business in Latin America
Doing business in Latin America offers significant opportunities but requires a unique approach. Establishing strong relationships built on trust is crucial, as personal connections precede transactions. Patience is necessary as decision-making processes can be slow. Understanding cultural communication styles enhances relationships, making personalized interactions valuable. Collaboration with local partners is essential for gaining insight and credibility. Additionally, recognizing the importance of reputation and loyalty often outweighs formal contracts. Ultimately, success hinges on warmth, curiosity, and trust, which facilitate meaningful business connections.
Finnpartnership – Business Partnership Programme
El programa Finnpartnership, administrado por el Ministerio de Asuntos Exteriores de Finlandia, promueve la cooperación empresarial entre Finlandia y países en desarrollo como Ecuador, Perú y Colombia. Lassi Pensikkala, economista en Ecuador, ofrece servicios de búsqueda y asesoría para facilitar relaciones comerciales. El programa permite a empresas locales buscar socios finlandeses a través de un servicio de matchmaking y fomenta diferentes tipos de colaboración, incluyendo joint ventures y subcontratación. Es una vía para crear oportunidades comerciales sostenibles y mutuamente beneficiosas.
Empresa Ecuatoriana aprovecha la oportunidad para hacer negocios con Finlandia
El Programa de Matching Empresarial del Ministerio de Asuntos Exteriores de Finlandia ofrece oportunidades sin costo para encontrar socios comerciales en Finlandia. Las empresas deben completar una solicitud en línea y, si son aceptadas, recibirán asistencia en la búsqueda de socios a través de reuniones y videoconferencias. El programa prioriza principalmente a empresas lideradas por mujeres, soluciones tecnológicas en diversas áreas y propuestas relacionadas con la educación y la salud. Para más información, contactar al economista Lassi Pensikkala.
International business consulting to grow in Latin America and Europe | Economist Lassi Pensikkala Amer Experience Consulting
MSc (Econ) Lassi Pensikkala, a Finnish consultant, operates Amer Experience Business International Consulting, a multi-lingual firm. The company assists businesses into new markets, especially in North and Latin America and Europe. Pensikkala provides solutions for foreign trade and travel businesses. He is representing Finland and is an external Business Expert for Business Finland.
