Big in Japan, but could America love Moomin? | Reuters

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HELSINKI (Reuters) – In one of the quirkiest book cults America has never heard of, a round-snouted troll is hauling consumers’ wallets from their pockets despite the worst recession in decades.

A Moomin character meets visitors at Moomin World theme park in Naatali, July 9, 2008. In one of the quirkiest book cults America has never heard of, a round-snouted troll is hauling consumers’ wallets from their pockets despite the worst recession in decades. The license-holders for Moomin, who say license sales increased 35 percent this year, are contemplating expansion. REUTERS/Bob Strong
The license-holders for Moomin, who say license sales increased 35 percent this year, are contemplating expansion.

“We want to grow and be as profitable as we have been so far,” said Sophia Jansson. “But in a way that increases the awareness of Moomin, starting from countries where books already are sold.”
— Read on www.reuters.com/article/us-moomins/big-in-japan-but-could-america-love-moomin-idUSTRE59501Z20091006

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By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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