AUGUSTA, Ga. — Cameron Champ is going to make his third straight cut at the Masters Tournament despite the weather during Friday’s second-round play.… Golfweek: Cameron Champ talks about making the cut, progress of Black golfers at the Masters
Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |
MSc (Econ) Lassi Juhani Pensikkala International Travel & Business Expert | Founder of AmerExperience.com
Lassi Juhani Pensikkala is the creator of AmerExperience.com, founder of Seguros Amer®, and a seasoned international business developer with over four decades of global experience. Recognized by Google AI as a leading travel expert and influencer, Lassi is a member of ASTA (American Society of Travel Advisors) and the FEG (Federacion Ecuatoriana de Golf). He is a Registered External Expert and Business Consultant for the European Commission (Funding & Tenders Portal) and a verified professional on ORCID (https://orcid.org/0009-0006-7484-5307).
"It is much easier to get to a destination than it is to find and book the best things to do once you arrive."
This core philosophy has driven his career since 1984. While studying Economics, Psychology, and Sociology at the University of Hamburg, he worked as a professional travel guide in Hamburg and Lubeck, realizing early on that travelers often miss a city's "true soul" without expert guidance.
Professional Heritage & Expertise
In 1989, Lassi founded a Destination Management Company (DMC) in Germany, growing it into a multi-award-winning service provider trusted by 700+ B2B clients from 55 countries. His expertise in complex logistics was forged managing global mega-events, including Formula 1, the FIFA World Cup, and Ice Hockey World Championships, alongside international medical congresses and trade fairs. Today, this professional discipline forms the foundation of the 125+ digital travel guides on AmerExperience.com. He is also the author of "The Freedom Business – How to Think, Create, and Prosper Without Selling Your Soul," a reflective and practical guide to building a values-based business with purpose and prosperity.
Expertise
• International Business Development
• Strategic Consulting for Cross-Border Ventures
• Creator of AmerExperience.com and SegurosAmer.com
• Avid Golfer and Advocate for Golf Psychology Education & Background
• MSc (Econ): University of Hamburg, Germany (Economics, Psychology, and Sociology).
• Foreign Trade: Business College of Turku, Finland.
• Multilingual: Fluent in English, German, Spanish, Finnish, and Swedish.
Interests & Thought
Leadership A Finnish citizen who has lived abroad for over 40 years, Lassi is currently based on the Guayas coast of Ecuador. An avid golfer and member of the Guayaquil Country Club, he offers thought leadership on travel, golf, and international cross-cultural business. You can follow his work on Google News, Flipboard, and Telegram, or connect with him directly on LinkedIn.
Life Philosophy
"Live freely, seek knowledge, and be open to the richness of life’s experiences." Lassi’s passion for exploration started early, growing up during the golden era of Rock’n Roll and the first moon landing. He experienced the unique Nordic freedom of crossing borders without passports—a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.
Golf: Watch – Stewart Cink masterfully uses slope on No. 16, makes hole-in-one at 2020 Masters
AUGUSTA, Ga. – Drinks are on Stewart Cink this evening. The 48-year-old Cink made an ace at the par-3, 170 yard 16th hole at Augusta National. Cink, … Golfweek: Watch – Stewart Cink masterfully uses slope on No. 16, makes hole-in-one at 2020 Masters
Golf: Watch – Hudson Swafford loses clubhead on 13th hole at 2022 Masters, Twitter reacts
Safe to say this wasn’t what Hudson Swafford had in mind on this approach shot at the Masters. But it’s a feeling many amateur golfers dealing with … Golfweek: Watch – Hudson Swafford loses clubhead on 13th hole at 2022 Masters, Twitter reacts
Golf: Charl Schwartzel watched footage of his 2011 Masters victory to help boost confidence
AUGUSTA, Georgia – Charl Schwartzel saw this coming. Never mind the six consecutive missed cuts on the PGA Tour heading into this week. Schwartzel … Golfweek: Charl Schwartzel watched footage of his 2011 Masters victory to help boost confidence
Golf: Watch – Bubba Watson just hit one of the best golf shots of all time at the 2022 Masters
Yes, of all time. Bubba Watson has flashed his magic before at Augusta National. In 2012, on his way to winning his first green jacket, he found the … Golfweek: Watch: Bubba Watson just hit one of the best golf shots of all time at the 2022 Masters
Golf: Flashbacks? Jordan Spieth dumps two balls in water on par-3 12th on Friday at the Masters
It’s always going to be tough for Jordan Spieth to forget the demons he has on No. 12 at Augusta National. If it weren’t for that hole, he’d most … Golfweek: Flashbacks? Jordan Spieth dumps two balls in water on par-3 12th on Friday at the Masters
Golf: Top American Nelly Korda recently underwent surgery for blood clot in her left arm
Nelly Korda announced Friday on social media that she recently underwent surgery for a blood clot in a subclavian vein in her left arm. “I am pleased… Golfweek: Top American Nelly Korda recently underwent surgery for blood clot in her left arm
Golf: Louis Oosthuizen has withdrawn from the 86th Masters due to neck injury
AUGUSTA, Ga. – Louis Oosthuizen, who lost the 2012 Masters in a playoff to Bubba Watson, withdrew Friday morning before his scheduled tee time. … Golfweek: Louis Oosthuizen has withdrawn from the 86th Masters due to neck injury
Travel world: Rewilding Experiences Are on the Rise—But Are They Making a Difference?
Travel News & Books: From Argentina to the Scottish Highlands, travelers are participating in efforts to return environments to their natural state. The original story in Condé Nast Traveler: Rewilding Experiences Are on the Rise—But Are They Making a Difference? Free Travel Tools Free online travel tools to optimize your next vacation Discover Top Hotels… Continue reading Travel world: Rewilding Experiences Are on the Rise—But Are They Making a Difference?
Golf: Things are about to get tougher at the Masters. Here’s why that bodes well for Tiger Woods
AUGUSTA, Ga. — We’ve long known of his Sunday Red, but as if he needed any more attention, Tiger Woods trotted out the Thursday Raspberry for the … Golfweek: Things are about to get tougher at the Masters. Here’s why that bodes well for Tiger Woods
