Amid COVID-19, people under 30 may finally kill email

A new survey from Creative Strategies

found that younger workers are more likely to use a unique mix of apps for collaboration.

[Photo: Austin Distel/Unsplash]
BY BEN BAJARIN
3 MINUTE READ
Working from home is not for everyone. Yet anyone who still has a job and is able has been thrust into it. From the early days of the work-from-home mandate I have been watching how this distributed teamwork is impacting both organizations and employees.

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That’s the subject of the latest update to consulting firm Creative Strategies’ workplace collaboration research study, in which we asked nearly a thousand U.S. (remote) workers about their go-to tools for working on projects with peers. These are some of the highlights.

DIVERSE SET OF TOOLS IN USE EVERY DAY
If you listen to Microsoft talk about Office, or Google talk about GSuite, you’d think each of their paying customers uses only their software and nothing else. In the modern workplace, that is simply not the case. More and more employees want to choose the software and services that work best for them and their team. More often than not, employees are choosing those solutions from many different companies, not just one.

Our study suggests that there is no one-company monopoly on tools for any single work-related use case. Just because workers use Microsoft’s Office apps every day does not mean they don’t also use Google’s GSuite apps. Video meetings are the new norm, and remote workers use a variety of platforms including Zoom, Slack, Microsoft Teams, Skype, and even Apple’s FaceTime.

A quarter of respondents in our study said they use at least one app from four different tech companies on a daily basis as a part of their workflow. The most common overlaps are with Microsoft, Google, Zoom, and Apple (with iMessage).

Almost a third of respondents said they use at least three different apps for video meetings on a weekly basis. Zoom, Skype, and FaceTime were the videoconferencing apps most often associated with collaboration by people under 30.

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Employees commonly choose their own corporate-owned hardware, their own software, and even their own cloud services. Increasingly, the role of IT is to validate and bless a wide range of technology, rather than dictating which options employees can use. In some cases companies use this kind of freedom as a perk to attract talent. Just as the option of working from anywhere is likely to become more widely accepted, so is this software flexibility.

THE END OF EMAIL (FINALLY)?
For every age bracket above 30, email was among the top things they considered a collaboration tool. This changes dramatically when we looked at responses from those under 30. For that demographic Google Docs was, by far, the app workers most associated with collaboration. Zoom’s videoconferencing app ranked second, followed by Apple’s iMessage…
— Read on www.fastcompany.com/90509588/in-the-new-age-of-remote-work-people-under-30-might-finally-kill-email

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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & SegurosAmer |

Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection. He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms. ⸻ Expertise • International Business Development • Creator of AmerExperience.com and SegurosAmer.com • Strategic consulting for cross-border ventures • Avid golfer and advocate for golf psychology ⸻ Education Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology. ⸻ Language skills Multilingual in English, German, Spanish, Swedish, and Finnish ⸻ Life philosophy “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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