Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business” | Viator Partner Resource Center

Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”
Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”

Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”
Aug 10, 2021 | Travel Content Partners

“The most difficult part of traveling is to know what to do”
Creator Lassi Pensikkala curates experiences for travelers all over the world on his webpage Amer Experience.

Lassi has been in the travel business since 1984, working primarily with group business travel in Germany before moving to Ecuador in 2009. He started his current business Amer Experience in early 2019. 

Early on, Lassi made the decision to exclusively sell experiences on his site. He says that there is far more competition selling flights and hotels and many clients will just book it themselves. Lassi says, “What people really need is to know what to do once they get there, that is the problem I solve for them.”

Founding his company only weeks before the pandemic began, Lassi remains optimistic about what he calls a “new form” of travel business. An emerging form of business where smaller companies are able to reach more people through a variety of methods, Lassi’s favorite being Search Engine Optimization.
Lassi relies heavily on SEO, social media marketing, emails and Google Adwords to gain new site visitors. Making adjustments and updating his blogs daily, he is always striving to stay ahead of the trends.


— Read the complete article on partnerresources.viator.com/travel-content/amerexperience-case-study/


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International Travel, Business, and Marketing Expert Lassi Pensikkala
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By Economist Lassi Pensikkala | International Business Developer | Multilingual communicator | Connecting ideas, people & opportunities across borders | Founder of AmerExperience & Seguros Amer® |

Lassi Pensikkala is the creator of AmerExperience.com, founder of SegurosAmer.com, and an international business developer with over four decades of global experience. Hailing from Finland, Lassi has lived and worked across Europe and Latin America, driven by a deep curiosity for cultures, languages, and meaningful human connection. He writes regularly, offering thought leadership on topics such as travel, golf, and international cross-cultural business. You can follow his work on Telegram, connect with him on LinkedIn, or read his articles and updates via Google News, Flipboard, and other social media platforms. ⸻ Expertise • International Business Development • Creator of AmerExperience.com and SegurosAmer.com • Strategic consulting for cross-border ventures • Avid golfer and advocate for golf psychology ⸻ Education Lassi studied Foreign Trade at the Business College of Turku, Finland, and later graduated as economist MSc (Econ) from the University of Hamburg, Germany, where he also pursued studies in Psychology and Sociology. ⸻ Language skills Multilingual in English, German, Spanish, Swedish, and Finnish ⸻ Life philosophy “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi’s passion for exploration started early. Growing up during the golden era of Rock’n Roll, student movements, and the first moon landing, he experienced the unique Nordic freedom of crossing borders without passports — a freedom that still inspires his global lifestyle today. For him, true freedom means exploring new lands, embracing diverse cultures, and forming real connections with people around the world.

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