5 Areas of Marketing You Should Practice the “Less is More” Approach

This crisis has created a need to do a lot more with less resources.

Marketers, in particular, are under a lot of pressure to pivot their strategy and ensure their brand stays relevant during difficult times.

But, although quality does make a difference, marketing right now is a game of strategy and scale. At the end of the day, only a small fraction of the people reached by a brand will actually convert.

Which means the more people marketers reach — and the more touchpoints involved — the better. If you’re already feeling stretched thin, don’t worry. Reaching more people doesn’t necessarily mean doing more. In fact, there are a few circumstances where it’s actually better to do less.

Here, let’s dive into five areas of marketing you can practice the “less is more” approach to ensure higher efficiency, and less time wasted.

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When you take a hard look at marketing tactics, you’ll see there are actually a lot of opportunities to generate and convert more leads with less work. Let’s dive into five areas of marketing where you might be wasting your time — and how to create more efficient processes instead.

1. Management

Management has two meanings in marketing: the management of employees, and the management of campaigns. Both contain plenty of chances to do more with less work.

Campaigns

Every tool in your marketing stack claims to make your life easier. In most cases, though, they’re just one more window or tool to keep tabs on. Despite the fact that the typical martech stack contains dozens of tools, Gartner research suggests marketers use barely half of them to their fullest potential. That’s the thinking behind HubSpot’s “hub” approach: All-in-one tools are a better investment because they’re more efficient. Not only do employees actually use them, but they spend a lot less time doing things like switching windows and exporting data.

People

If I’ve learned anything about management, it’s that trust and autonomy are key. Nothing creates disengagement quite like micromanagement.
— Read on blog.hubspot.com/marketing/less-is-more-approach-marketing

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Eco. Lassi Pensikkala
Founder of Amer Experience
AmerExperience.com | Created at The Pacific Coast of Americas

Studied Economy, Psychology and Sociology at the University of Hamburg Germany. I speak English, German, Spanish, Swedish and Finnish

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