The story behind the TaylorMade Driving Relief charity match | National Club Golfer

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‘Our athletes have huge hearts and care about giving back’
The inside story of how the Rory McIlroy-headlined TaylorMade Driving Relief – our first taste of live golf for two months – came about

by Alex Perry | May 14, 2020 | Tour

There was plenty of excitement when the TaylorMade Driving Relief charity match was announced. The 18-hole skins showdown at Seminole Golf Club will see Rory McIlroy and Dustin Johnson take on Rickie Fowler and Matthew Wolff at Seminole Golf Club in Florida.

Related: Everything you need to know about TaylorMade Driving Relief
And if you’re anything like me, you were wondering why those four players in particular were chosen. So I asked TaylorMade CEO David Abeles, the brains behind the idea, how the whole thing came about.

“Getting the athletes on board was perhaps the most progressive part of this whole process,” Abeles tells NCG in phone call from his home near the company’s headquarters in Carlsbad, California.

“We first had a conversation with Rory, being World No 1, and he fell in love with the idea. He couldn’t wait to get started and give back.

“One of the things we’re very proud of with our athletes is they’ve got enormous hearts, they’re relatable, and they care deeply about helping the game. And these four athletes in particular are going to do a wonderful job.
— Read on www.nationalclubgolfer.com/news/taylormade-driving-relief-charity-story/

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Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, and International Cross-cultural Business. You can follow him on Telegram or connect on Linkedin. You can read his travel, business and golf news in Google News, Flipboard, and Social media. Expertise: International Travel and Business Expert, Creator of AmerExperience.com and Avid Golfer - Education: Studied Foreign Trade in Business College of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: “Live freely, seek knowledge, and be open to the richness of life’s experiences.” Lassi Pensikkala, hailing from Finland, has devoted four decades to living abroad. His curiosity to learn about other countries, cultures, and languages began at a very young age. The late 1950s and the '60s marked the golden era of Rock'n Roll, student movements, and the first moon landing. Nordic people enjoyed the freedom to travel seamlessly among Scandinavian countries, including Finland, without the need for passports. This enduring sense of freedom remains paramount for Scandinavians today. True freedom involves exploring, learning about new countries and languages, and connecting with diverse people. -

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