How to Master Content Marketing on LinkedIn

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if youโ€™re not ready to invest in paid advertising? There has to be another option, right?

The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedInโ€™s platform for content distribution without having to pay for it.

Looking to send out short, digestible content? Engage with a status update.

Have something long and poignant to say? Publish an article. 

To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Iโ€™ve covered everything you need to know from tips on content you should (and shouldnโ€™t) share to how to determine the right frequency for posting. 

Get the essential guide to using LinkedIn for marketing and professional networking.

How to Distribute Your Content on LinkedIn

1. Publish quick status updates.

One of LinkedInโ€™s most underutilized features is the โ€œLinkedIn Status Updateโ€ (also called your โ€œNetwork Updateโ€) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.
โ€” Read on blog.hubspot.com/marketing/linkedin-content-marketing

I recommend you to read this great article โ˜๐Ÿป


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Eco. Lassi Pensikkala
Founder of Amer Experience
AmerExperience.com | Created at The Pacific Coast of Americas

Studied Economy, Psychology and Sociology at the University of Hamburg Germany. I speak English, German, Spanish, Swedish and Finnish

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By MSc(Econ) Lassi Pensikkala - International News Curator: Travel, Golf, and Business

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60โ€™s were the golden times of Rockโ€™n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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