There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if youโre not ready to invest in paid advertising? There has to be another option, right?
The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedInโs platform for content distribution without having to pay for it.
Looking to send out short, digestible content? Engage with a status update.
Have something long and poignant to say? Publish an article.
To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Iโve covered everything you need to know from tips on content you should (and shouldnโt) share to how to determine the right frequency for posting.
Get the essential guide to using LinkedIn for marketing and professional networking.
How to Distribute Your Content on LinkedIn
1. Publish quick status updates.
One of LinkedInโs most underutilized features is the โLinkedIn Status Updateโ (also called your โNetwork Updateโ) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.
โ Read on blog.hubspot.com/marketing/linkedin-content-marketing
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